# LUNVIA Bureau｜栖蹊研室 Full Site Context

Last generated: 2026-06-03
Canonical URL: https://www.lunviabureau.com

LUNVIA Bureau｜栖蹊研室 is a design practice focused on brand identity systems, packaging systems, exhibition visuals, and brand growth systems. The studio works in Traditional Chinese and English, combining strategy, visual order, and poetic brand expression.

## Brand Summary / 品牌摘要

在策略與秩序中，找到品牌的詩意與力量。LUNVIA 專注於品牌識別、包裝設計與展覽視覺。

## Services / 服務

- 品牌識別系統 / Brand Identity System
  - 從命名、標誌到完整視覺規範，建立可延伸的品牌語言基礎。
- 包裝與系統設計 / Packaging and System Design
  - 瓶貼、盒型到系列化識別，讓產品在貨架上說自己的故事。
- 展覽與品牌空間視覺 / Exhibition and Branded Space Visuals
  - 主題視覺、物料延伸、動線識別，整合展場的完整視覺敘事。
- LUNVIA Brand Lifecycle System
  - 訂閱制設計顧問，從單次任務到完整品牌資產建立。

## Works / 作品

## 1. 考古視覺草圖 | Illustrations of the Ancient Past
- URL: https://www.lunviabureau.com/works/illustrations-of-the-ancient-past
- Chinese title: 考古視覺草圖
- English title: Illustrations of the Ancient Past
- Type: Illustration · Visual Design
- Year: 2019
- Summary: 本系列以台灣南島語系文化為視覺發想，從器物、舟船、山岳與地景痕跡出發，將考古想像轉化為帶有田野筆記感的插畫敘事。作品以柔和色塊、座標註記與檔案式排版，回應島嶼記憶中關於移動、居住與自然的文化層疊。 / This series draws visual inspiration from Taiwan’s Austronesian cultural context. Starting from objects, boats, mountains, and traces of the landscape, it transforms archaeological imagination into an illustrative narrative with the sensibility of field notes. Through soft color blocks, coordinate annotations, and archival-style layouts, the work responds to the cultural layers of island memory—migration, dwelling, and nature.
### Role / 角色
- 插畫創作 / Illustration
- 概念發展 / Concept Development
- 視覺設計 / Visual Design
- 海報情境模擬 / Poster Mockup
### Scope / 設計範疇
- 考古主題插畫 / Archaeological Illustration
- 南島文化視覺研究 / Austronesian Visual Culture
- 海報設計 / Poster Design
- 展覽視覺研究 / Exhibition Visual Study
- 田野筆記式圖像系統 / Field-note Graphic System
### KPIs / 關鍵指標
- 文化主題視覺化 / Cultural Visualization
- 插畫系列一致性 / Illustration System Consistency
- 公共空間應用延展 / Public-space Adaptability
- 圖像敘事與資訊註記整合 / Narrative and Annotation Integration
### Images / 圖片
- 捷運通道中的考古插畫海報牆 (https://cdn.sanity.io/images/27wc3z2a/production/e54a7f143dae75dcc9e6530d24b147afc409e444-1482x446.jpg)
- 捷運通道中的考古插畫海報牆 — 大型牆面海報應用，將南島器物、舟船路徑與山海地景轉化為公共空間中的考古視覺敘事。 / Large-format poster wall translating Austronesian artifacts, canoe routes, and island landscapes into an archaeological visual narrative for public space. (https://cdn.sanity.io/images/27wc3z2a/production/d811659882b044a0fe21d82f51abfd6cbc6ab70a-1482x1024.jpg)
- 陶罐、山稜與舟船意象的展牆應用 — 以連續展牆呈現器物碎片、地形線索與行旅方向，讓插畫像一組被放大的田野紀錄。 / A continuous wall composition presents artifact fragments, terrain cues, and travel directions like enlarged field records. (https://cdn.sanity.io/images/27wc3z2a/production/017b80b5d3a4afbfb59d39a8a977ef58902e14dd-1024x1024.jpg)
- 公共空間中的長幅考古視覺系統 — 長幅輸出測試不同圖像模組的閱讀節奏，讓觀者在移動中遇見器物、聚落與地景層次。 / A panoramic output tests the reading rhythm of image modules, allowing viewers to encounter artifacts, settlements, and layered landscapes while moving. (https://cdn.sanity.io/images/27wc3z2a/production/e54a7f143dae75dcc9e6530d24b147afc409e444-1482x446.jpg)
- 陶器群與聚落痕跡插畫 — 以陶罐、土色地景與方向標記描繪聚落線索，呈現考古資料中未被完整復原的生活痕跡。 / Pottery, earth-toned terrain, and directional marks suggest settlement clues and partially reconstructed traces of daily life. (https://cdn.sanity.io/images/27wc3z2a/production/62cd2c5959395da57dee0e730bbf0bdc0dadb004-1920x2716.jpg)
- 山海地景與獨木舟路徑插畫 — 山稜、海岸與舟船構成移動路徑，將島嶼遷徙的想像轉化為柔和的地景圖像。 / Ridgelines, coastlines, and a canoe form a route of movement, turning island migration into a soft landscape image. (https://cdn.sanity.io/images/27wc3z2a/production/28664269496feeddc03b60cf952466cf189bce5c-1920x2716.jpg)
- 紫色水域與月相地景插畫 — 紫色調的水域、山形與月相建立時間感，使地景在真實紀錄與神話想像之間擺盪。 / Purple waters, mountain forms, and moon phases create a sense of time between factual record and mythic imagination. (https://cdn.sanity.io/images/27wc3z2a/production/b8d5dbb1e5fcf22dd16db0fe15436ee4d7d3f199-1920x2716.jpg)
- 田野筆記式器物與地景圖像 — 圖面結合座標、用途推測與物件標記，讓插畫同時具備檔案、索引與敘事功能。 / Coordinates, functional hypotheses, and object labels make the illustration operate as archive, index, and narrative. (https://cdn.sanity.io/images/27wc3z2a/production/b3be31130435d93031d32cfc9566e56e40916cea-1920x2716.jpg)
- 考古碎片與可視化註記插畫 — 深色碎片、斜向線索與註記文字共同建立出土物件的推測情境與視覺張力。 / Dark fragments, diagonal cues, and annotations build a speculative context and visual tension around excavated objects. (https://cdn.sanity.io/images/27wc3z2a/production/780fee9c5ec1f2829e6e66858bf0c5892e6c522c-1920x2716.jpg)
## 2. 咖啡族譜掛畫設計 | Coffee Family Tree Poster Design
- URL: https://www.lunviabureau.com/works/coffee-family-tree-poster-design
- Chinese title: 咖啡族譜掛畫設計
- English title: Coffee Family Tree Poster Design
- Type: Poster Design · Infographic · Illustration
- Year: 2025
- Summary: 咖啡族譜掛畫設計將咖啡品種、分支與知識脈絡整理成可閱讀、可展示的資訊圖表海報，讓專業資料轉化為空間中的品牌內容。 / Coffee Family Tree Poster Design translates coffee varieties, lineage, and knowledge structures into a readable display poster, turning specialist information into brand content for physical space.
### Role / 角色
- 資訊圖表設計 / Infographic Design
- 海報視覺設計 / Poster Visual Design
- 咖啡品種資料整理 / Coffee Variety Research
- 圖像與排版系統 / Illustration and Layout System
### Scope / 設計範疇
- 咖啡族譜視覺化 / Coffee Family Tree Visualization
- 掛畫海報設計 / Wall Poster Design
- 品種分類與資訊層級 / Variety Classification
- 印刷與情境模擬 / Print and Mockup Application
### KPIs / 關鍵指標
- 知識內容視覺化 / Knowledge Visualization
- 資訊閱讀清晰度 / Information Clarity
- 空間展示適用性 / Spatial Display Adaptability
- 品牌內容延展性 / Brand Content Scalability
### Images / 圖片
- 咖啡族譜掛畫設計：室內牆面展示情境 / Coffee Family Tree Poster Design: interior wall display mockup (https://cdn.sanity.io/images/27wc3z2a/production/44442e8db1a63a3fce4ef9c3fcef536e58c95eec-1024x1024.jpg)
- 咖啡族譜掛畫設計：室內牆面展示情境 / Coffee Family Tree Poster Design: interior wall display mockup — 以掛畫形式呈現咖啡品種的譜系關係，讓資訊圖表成為可被日常觀看的品牌內容。 / The coffee variety lineage is presented as a wall poster, turning an information graphic into brand content for everyday viewing. (https://cdn.sanity.io/images/27wc3z2a/production/44442e8db1a63a3fce4ef9c3fcef536e58c95eec-1024x1024.jpg)
- 咖啡族譜掛畫設計：海報近景與框面細節 / Coffee Family Tree Poster Design: framed poster close-up — 情境圖凸顯海報在空間中的閱讀距離與材質質感，使複雜資料保留清晰而溫和的視覺節奏。 / The mockup highlights viewing distance and material texture, keeping complex data legible with a calm visual rhythm. (https://cdn.sanity.io/images/27wc3z2a/production/38c9a614b00fcd281792553e90e0474c3e3f0ad2-1536x1024.jpg)
- 咖啡族譜掛畫設計：咖啡空間中的裝飾應用 / Coffee Family Tree Poster Design: decorative application in a coffee space — 將咖啡知識轉化為空間中的視覺焦點，讓品種、風味與產地脈絡自然融入咖啡場域。 / Coffee knowledge becomes a visual anchor in the space, bringing variety, flavor, and origin context into the café environment. (https://cdn.sanity.io/images/27wc3z2a/production/1d366b8a0e1a44e2c235f6e053e297c0530a4957-2133x765.jpg)
- 咖啡族譜橫式完整圖表：品種分支、分類與資訊層級 / Coffee family tree horizontal chart: varieties, branches, and information hierarchy — 橫式主圖以分支結構梳理咖啡家族關係，將品種、分類與註記整合成完整閱讀系統。 / The horizontal master chart organizes the coffee family through branching structures, integrating varieties, classifications, and notes into a complete reading system. (https://cdn.sanity.io/images/27wc3z2a/production/c1138965c782c7609c92742d3d7c2922fbc0ff81-10630x8268.jpg)
- 咖啡族譜直式海報版本：資訊圖表與裝飾構圖 / Coffee family tree vertical poster version: infographic and decorative composition — 直式版本重新配置資訊密度與視覺重心，適合狹長牆面或單張掛畫情境。 / The vertical version reorganizes information density and visual focus for narrow walls or single-poster display scenarios. (https://cdn.sanity.io/images/27wc3z2a/production/52aa3d6c92268408bcf573681d74c0335d3538b9-1004x1890.jpg)
- 咖啡族譜直式海報細節：咖啡品種階層與文字標註 / Coffee family tree vertical poster detail: variety hierarchy and annotations — 細節版強化品種階層與文字標註，讓觀者能從遠距瀏覽進入近距閱讀。 / The detail version emphasizes variety hierarchy and annotations, allowing viewers to move from distant browsing into close reading. (https://cdn.sanity.io/images/27wc3z2a/production/48b003a86305f124c587d1767f363b36aa4f0ddc-1004x1890.jpg)
## 3. MAMAHUHU 馬馬虎虎｜2026 新年視覺設計 | MAMAHUHU 2026 New Year Visual Design
- URL: https://www.lunviabureau.com/works/mamahuhu-2026-new-year-visual-design
- Chinese title: MAMAHUHU 馬馬虎虎｜2026 新年視覺設計
- English title: MAMAHUHU 2026 New Year Visual Design
- Type: Campaign Visual · New Year Key Visual · Graphic Extension
- Year: 2026
- Summary: MAMAHUHU 2026 新年視覺以「馬馬虎虎」的語音雙關與巨幅中文字形為核心，結合紅金節慶色彩、壓紋底紋與品牌標誌，建立醒目且帶有幽默感的春節主視覺系統。 / MAMAHUHU 2026 New Year Visual Design centers on the playful phonetic pun of “Ma Ma Hu Hu” and oversized Chinese typography, combining red-and-gold festive color, embossed patterns, and brand marks into a bold and humorous Lunar New Year key visual system.
### Role / 角色
- 節慶主視覺設計 / Festive Key Visual Design
- 主視覺與字形構成 / Key Visual and Typography Composition
- 假想延伸物情境模擬 / Hypothetical Extension Mockup Direction
- 品牌圖形延展 / Brand Graphic Extension
### Scope / 設計範疇
- 新年節慶主視覺 / New Year Festive Key Visual
- 節慶主視覺系統 / Festive Key Visual System
- 紅白金版本延伸 / Red, White, and Gold Variations
- 社群與假想展示應用 / Social and Hypothetical Display Applications
### KPIs / 關鍵指標
- 節慶辨識度提升 / Festive Recognition
- 視覺記憶點建立 / Visual Memorability
- 社群分享吸引力 / Social Share Appeal
- 品牌語氣延展 / Brand Tone Extension
### Images / 圖片
- MAMAHUHU 馬馬虎虎 2026 新年節慶主視覺假想禮盒應用 / MAMAHUHU 2026 New Year key visual hypothetical gift-box application (https://cdn.sanity.io/images/27wc3z2a/production/82767edeb3878125da4d163c3aff0d4d4793e7df-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年主視覺假想禮盒應用 — 以 2026 新年主視覺延伸為假想禮盒畫面，透過紅底、黑色虎紋字形與金色年份標示，測試節慶識別在送禮情境中的視覺張力。 / The 2026 New Year key visual is extended into a hypothetical gift-box scene, testing how the red field, black tiger-inspired typography, and gold year mark perform in a seasonal gifting context. (https://cdn.sanity.io/images/27wc3z2a/production/82767edeb3878125da4d163c3aff0d4d4793e7df-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年主視覺紅底掛畫假想情境 — 紅底掛畫情境保留主視覺的放大字形與節慶符號，讓平面視覺在空間中呈現更強的觀看尺度與新年氛圍。 / The red wall-art mockup keeps the enlarged typography and festive symbols from the key visual, giving the graphic a stronger spatial scale and New Year atmosphere. (https://cdn.sanity.io/images/27wc3z2a/production/6728039a9ff22f4482154dcf5b24add8c7b6482c-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年視覺材質光影假想應用 — 材質光影情境用來檢視紅色紙感、黑色圖形與金色細節的層次，作為新年視覺延伸到實體載體時的氛圍測試。 / This material and lighting mockup examines the layers of red paper texture, black graphics, and gold details as an atmosphere test for possible physical applications. (https://cdn.sanity.io/images/27wc3z2a/production/4f80ed20340f971e1c951b7b6552910ad88bb99f-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年視覺白底信封與卡片假想應用 — 白底信封與卡片情境降低整體色彩重量，保留黑色虎紋字形與紅色章標，測試主視覺在較安靜載體上的節慶識別。 / The white envelope and card mockup reduces the visual weight while retaining black tiger-inspired typography and the red seal mark, testing the identity on quieter applications. (https://cdn.sanity.io/images/27wc3z2a/production/3ed768064506c3806fce4c87d5c779d40b5e2a17-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年主視覺白底掛畫假想情境 — 白底掛畫情境讓黑色字形與紅色符號成為主角，呈現比紅底版本更輕盈、克制的空間應用想像。 / The white wall-art mockup places the black typography and red marks at the center, offering a lighter and more restrained spatial interpretation than the red version. (https://cdn.sanity.io/images/27wc3z2a/production/8a94f46f0e9c21a9ee5b761729412b97e490cb68-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年視覺紅底禮盒假想展示 — 紅底禮盒假想展示以高對比色彩與放大字形建立視覺焦點，檢視主視覺在節慶包裝上的辨識度與展示感。 / The red gift-box mockup uses high contrast and oversized typography to test the key visual’s recognition and display presence on festive packaging. (https://cdn.sanity.io/images/27wc3z2a/production/2f6ee0358f1efee0bfbe8083112d31c2c1997034-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年視覺手提袋假想應用 — 手提袋假想應用以放大虎紋字形作為主要圖像，搭配金色印刷與章標細節，測試新年視覺在移動載體上的延伸性。 / The hypothetical gift-bag application uses oversized tiger-inspired typography with gold printing and seal details, testing how the New Year visual extends onto a mobile carrier. (https://cdn.sanity.io/images/27wc3z2a/production/73333fc1b7c723339164ad5b0acd8fbbe5e58ba5-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年視覺圖形系統延展 — 圖形延展將字形、章標與底紋整理為可重複使用的節慶視覺元素，讓主視覺能在不同版面與比例中保持一致。 / The graphic extension organizes typography, seal marks, and background patterns into reusable festive elements, keeping the identity consistent across layouts and proportions. (https://cdn.sanity.io/images/27wc3z2a/production/db737136bd394cbf02bc0c8bf15539c7573f966c-1122x1402.png)
- MAMAHUHU 馬馬虎虎 2026 新年主視覺分層盒面假想應用 — 分層盒面假想應用將長版主視覺拆解到不同立面，呈現字形被裁切、延續與堆疊時的包裝節奏。 / The layered box-surface mockup breaks the vertical key visual across multiple planes, showing how the typography can be cropped, continued, and stacked as a packaging rhythm. (https://cdn.sanity.io/images/27wc3z2a/production/8890da9be1418d50141505830ec29c8738196159-1181x2067.jpg)
- MAMAHUHU 馬馬虎虎 2026 新年紅底主視覺 — 紅底主視覺以放大字形、虎紋筆畫與紅黑高對比配色建立核心識別，直接回應馬年新年的節慶語氣。 / The red key visual builds the core identity through enlarged typography, tiger-inspired strokes, and strong red-black contrast, directly responding to the festive tone of the Year of the Horse. (https://cdn.sanity.io/images/27wc3z2a/production/0c40c14403d80e4989c3916fa8e64c38a8013ec9-2480x5906.jpg)
- MAMAHUHU 馬馬虎虎 2026 新年白底主視覺 — 白底主視覺保留壓紋底紋、黑色字形與紅色章標，提供更乾淨、輕盈的節慶版本。 / The white key visual keeps the embossed pattern, black typography, and red seal mark, offering a cleaner and lighter festive version. (https://cdn.sanity.io/images/27wc3z2a/production/f072619fc41ee1abd7ce7a0794dc9f4db06d107c-2480x5906.jpg)
- MAMAHUHU 馬馬虎虎 2026 新年燙金質感主視覺 — 燙金版本以金色材質感強化送禮與節慶印象，讓大字形在紅色背景中呈現更明確的光澤與層次。 / The gold-foil version strengthens the gifting and festive impression through metallic texture, giving the oversized typography clearer shine and depth against the red background. (https://cdn.sanity.io/images/27wc3z2a/production/345a824a853ddb098578d1a22e226d74b99c6579-2480x5906.jpg)
## 4. 三年五班｜品牌提袋設計 | Class 305 Branded Paper Bag Design
- URL: https://www.lunviabureau.com/works/class-305-branded-paper-bag-design
- Chinese title: 三年五班｜品牌提袋設計
- English title: Class 305 Branded Paper Bag Design
- Type: Packaging · Brand Applications
- Year: 2024
- Summary: 以三年五班的品牌印章與綠白色系為核心，發展一組外帶紙袋視覺系統。設計在標誌、圖案、袋型與色塊之間建立一致的包裝語彙，讓紙袋在街道移動、店內陳列與日常使用中都能維持清楚辨識。 / Built around Class 305’s seal mark and green-white palette, this project develops a branded takeaway paper bag system. The design aligns logo, pattern, bag structure, and color blocks into a consistent packaging language that remains recognizable in motion, display, and daily use.
### Role / 角色
- 包裝視覺設計 / Packaging Visual Design
- 品牌應用延伸 / Brand Application Extension
- 圖案系統規劃 / Pattern System Planning
- 情境模擬與 Mockup / Scenario Mockup
### Scope / 設計範疇
- 外帶紙袋設計 / Takeaway Paper Bag Design
- 品牌章標應用 / Seal Mark Application
- 包裝圖案系統 / Packaging Pattern System
- 色彩與版面規範 / Color and Layout System
- 陳列情境視覺 / Display Scenario Visuals
### KPIs / 關鍵指標
- 品牌辨識提升 / Brand Recognition
- 外帶場景可視性 / Takeaway Visibility
- 包裝系列一致性 / Packaging System Consistency
- 低成本延展性 / Cost-friendly Adaptability
### Images / 圖片
- 三年五班品牌提袋系列主視覺，展示綠白紙袋與品牌印章應用 (https://cdn.sanity.io/images/27wc3z2a/production/43c332c91b350727e5ccf0455527bb0ed07a81ea-3200x2133.jpg)
- 三年五班品牌提袋系列主視覺，展示綠白紙袋與品牌印章應用 — 以綠白色系建立清爽而具記憶點的提袋主視覺，讓品牌印章、袋型與圖案系統形成一致的外帶識別。 / A green-and-white paper bag composition builds a fresh takeaway identity, aligning seal mark, bag form, and pattern system. (https://cdn.sanity.io/images/27wc3z2a/production/43c332c91b350727e5ccf0455527bb0ed07a81ea-3200x2133.jpg)
- 三年五班紙袋直式情境 mockup，呈現手提袋正面與側面結構 — 直式情境呈現提袋的比例、立面與側邊色塊，強化外帶包裝在實際使用時的辨識度。 / A vertical mockup studies the bag proportion, front surface, and side color blocks for stronger recognition in daily use. (https://cdn.sanity.io/images/27wc3z2a/production/433b5f5c2a757ac16f4bba09f8fd2ad6e86ebb11-2133x3200.jpg)
- 三年五班紙袋橫幅展示，呈現多款提袋排列與視覺節奏 — 多款提袋並置呈現系列化的包裝節奏，讓單一品牌元素可延伸到不同尺寸與觀看角度。 / A panoramic arrangement shows how one identity system can extend across different bag sizes and viewing angles. (https://cdn.sanity.io/images/27wc3z2a/production/6f05f3fd8e646d6ead8d93045e801b46c608a548-3200x819.jpg)
- 三年五班提袋版面設計 01，綠色底與圓形標誌應用 — 以深綠底色與圓形標誌建立主要識別版本，提供較強的品牌色塊與遠距辨識。 / A dark-green version anchors the primary identity with a bold color field and round seal mark for distance recognition. (https://cdn.sanity.io/images/27wc3z2a/production/65cf0f64a0348101d4872964d95c4609f2f7b07c-2000x2571.jpg)
- 三年五班提袋版面設計 02，綠色漸層袋身與圓形章標應用 — 綠色漸層袋身以大面積品牌色建立醒目識別，搭配圓形章標與線條圖案，適合需要較強視覺存在感的外帶包裝。 / The green gradient bag uses a large brand color field for strong recognition, paired with the round seal mark and line motif for a more visible takeaway package. (https://cdn.sanity.io/images/27wc3z2a/production/1d148aee32dd6668eeca6e2047c42c345951bce7-2000x2571.jpg)
- 三年五班提袋版面設計 03，圖案化圓形元素與側邊文字 — 圖案化圓形元素延伸品牌的食物聯想，搭配側邊文字形成可重複使用的包裝語彙。 / Patterned circular motifs extend food associations, while side typography creates a reusable packaging language. (https://cdn.sanity.io/images/27wc3z2a/production/aeff292603c58bc4af0c891502242fee44eda12e-2000x2571.jpg)
- 三年五班提袋版面設計 04，綠白圖案與品牌章標排列 — 以章標、圖案與色塊建立多層次排列，讓紙袋在靜態展示與手持移動中都保持清楚識別。 / Seal mark, pattern, and color blocks form a layered layout that remains legible both on display and in motion. (https://cdn.sanity.io/images/27wc3z2a/production/8ad06f97f7c5461d90c9a47f158360e3a780e1cc-2000x2571.jpg)
- 三年五班品牌提袋生成情境圖 01，呈現紙袋在光影空間中的應用 — 延伸情境圖測試提袋在自然光影中的材質感與品牌色表現，作為包裝氛圍提案參考。 / An extended visual test explores material texture and brand color under natural light as a packaging mood reference. (https://cdn.sanity.io/images/27wc3z2a/production/a7e9967a55f336b1f017f46d53ee77c1bd7d119d-1122x1402.png)
- 三年五班品牌提袋生成情境圖 02，呈現紙袋系列與桌面展示 — 桌面展示模擬多款包裝共同出現時的整體秩序，確認系列在陳列畫面中的一致性。 / A tabletop composition tests the order and consistency of the full bag series in display scenarios. (https://cdn.sanity.io/images/27wc3z2a/production/bc50a9f38db832924595a789d2a869a558cede07-1672x941.png)
- 三年五班品牌提袋生成情境圖 03，呈現外帶紙袋與綠色品牌元素 — 以外帶情境檢視標誌、提把與袋身色彩的協調，讓品牌在日常移動中仍被看見。 / A takeaway scene checks the relationship between logo, handle, and bag color so the brand remains visible in motion. (https://cdn.sanity.io/images/27wc3z2a/production/237b0b1668bf9f6aaa355daf842393f8633b5528-1122x1402.png)
- 三年五班品牌提袋生成情境圖 04，呈現紙袋細節與環境氛圍 — 細節情境強調紙袋邊線、折角與品牌印記，補足平面版面之外的使用想像。 / A detail scene highlights edges, folds, and brand marks, extending the design beyond flat artwork. (https://cdn.sanity.io/images/27wc3z2a/production/033ba5eedc42268708e9c36533045877d49829aa-1086x1448.png)
- 三年五班品牌提袋生成情境圖 05，呈現系列包裝的生活化應用 — 生活化情境測試包裝在不同背景中的溫度與辨識，讓提袋不只是容器，也成為品牌接觸點。 / A lifestyle scene tests warmth and recognition across backgrounds, turning the bag into a recurring brand touchpoint. (https://cdn.sanity.io/images/27wc3z2a/production/8aa00c9750a416adddbe946b1eacfc55551893cf-1122x1402.png)
## 5. 老順醬油｜黑豆醬油禮盒與瓶身設計提案 | OLD SHUN Soy Sauce｜ Black Bean Soy Sauce Gift Set Design
- URL: https://www.lunviabureau.com/works/old-shun-soy-sauce-black-bean-soy-sauce-gift-set-design
- Chinese title: 老順醬油｜黑豆醬油禮盒與瓶身設計提案
- English title: OLD SHUN Soy Sauce｜ Black Bean Soy Sauce Gift Set Design
- Type: Branding · Packaging
- Year: 2025
- Summary: 老順醬油以台灣伸港為基地，其品牌根源來自濕地生態與在地醬油工藝。本專案透過品牌識別重塑與包裝系統設計，凝鍊伸港獨有的風土語彙，以印章、書寫字形與色彩架構強化品牌真誠與品質形象。藉由雙系列辨識系統與送禮情境體驗，讓傳統技藝更自然地走進當代生活。 / Old Shun Soy Sauce is rooted in Shengang, Taiwan—an area shaped by wetland ecology and local soy sauce craftsmanship. This project revitalizes the brand identity and packaging system with visual elements drawn from its land, including seal marks, handwritten logotypes, and a clear color structure that communicates authenticity. The dual product lineup and gifting-oriented experience bring tradition into everyday life with warmth and clarity.
### Role / 角色
- 品牌識別與包裝 / Brand & Packaging
- 設計系統控管 / Design System
- 視覺執行協作 / Visual Execution
- 策略與簡報 / Strategy
### Scope / 設計範疇
- 識別與主視覺 / Identity & KV
- 包裝系統 / Packaging System
- 結構與工藝 / Structure & Finishing
- 品牌應用 / Brand Applications
### KPIs / 關鍵指標
- 辨識度提升 / Brand Recognition
- 貨架吸睛度增強 / Shelf Visibility
- 系統化降低成本 / System Efficiency
- 送禮質感提升 / Premium Appeal
### Images / 圖片
- 台灣伸港老順醬油品牌瓶身設計展示圖，以紅藍色調區分產品系列，展現傳統醬油文化的現代視覺 (https://cdn.sanity.io/images/27wc3z2a/production/cca2de2fc6923a2ae481b8acc1158752e344a255-2133x2133.jpg)
- 台灣伸港老順醬油系列瓶身與禮盒包裝展示，融合漁港文化與現代品牌視覺 Full product lineup and gift box packaging of Old Shun Soy Sauce, blending local fishing harbor culture with modern brand design. — 以伸港海岸意象延伸的醬油品牌設計與產品體驗 / A soy sauce brand experience inspired by the coastal landscape of Shengang. (https://cdn.sanity.io/images/27wc3z2a/production/cf566d44296bebe8410a4aab7a6c027c4b6327b3-1754x928.jpg)
- 人物手持老順醬油禮盒，展示產品的送禮情境與品牌質感 A person holding Old Shun Soy Sauce gift boxes, presenting the product as a refined gifting experience. — 以送禮為設計語境，讓品牌溫度隨伴手禮一同傳遞 / Designed for gifting moments, carrying the warmth of the brand into every visit. (https://cdn.sanity.io/images/27wc3z2a/production/3e2625c4ed28ee1d01713e5581fefecee30fc6a4-2133x3200.jpg)
- 老順醬油系列瓶身近拍，以紅藍兩款視覺區分產品與品牌印章象徵品質 Close-up of Old Shun Soy Sauce bottles, featuring red and blue variants with a seal mark representing brand authenticity. — 以色彩與字體系統明確區分品項，讓品牌個性一目了然 / Clear product differentiation through a bold color and typography system. (https://cdn.sanity.io/images/27wc3z2a/production/cca2de2fc6923a2ae481b8acc1158752e344a255-2133x2133.jpg)
- 盛有朱紅印泥的小碟與蓋在桌面的品牌印章，象徵老順醬油的真實與信譽 A small dish of red seal paste with stamped brand seals, symbolizing authenticity and trust of Old Shun Soy Sauce. — 以「印章」作為品牌核心符號，傳遞傳承與品質的真誠保證 / A seal as a core brand symbol, conveying heritage and a promise of quality. (https://cdn.sanity.io/images/27wc3z2a/production/c917bad00ced4c8d4d950ea4c3b770c2013188c0-814x752.jpg)
- 老順醬油的品牌標準字與紅色品牌印章視覺 Old Shun Soy Sauce primary brand logo with red seal mark. — 書寫風格的標準字搭配印章元素，展現真誠與職人精神 / A handwritten logotype paired with a traditional seal mark, expressing sincerity and craftsmanship. (https://cdn.sanity.io/images/27wc3z2a/production/971f21827c39e8167f2a0ad207bfd5fcf6f30219-8341x2297.jpg)
- 老順醬油標準字的橫式、直式與訊息增補版排版展示 Horizontal, stacked, and vertical logotype layouts of Old Shun Soy Sauce, showing system versatility. — 依不同情境配置的標準字排版系統，提升品牌使用靈活度與一致性 / A flexible logotype system designed for diverse applications while maintaining brand consistency. (https://cdn.sanity.io/images/27wc3z2a/production/55454306a5368153d652d2dd476c4eff6221f686-1813x534.jpg)
- 伸港濕地意象插畫，描繪潮間帶地景與白鷺鷥象徵在地生態 Shengang wetland illustration featuring tidal landscape and a local egret. — 濕地生態為品牌視覺語彙的核心來源，白鷺鷥象徵土地與職人的共生 / Wetland ecology shapes the brand’s visual language, with the egret symbolizing harmony between land and craftsmanship. (https://cdn.sanity.io/images/27wc3z2a/production/59c3ef70b4d79f46153d461490fac6b3c40ab5d9-1792x3464.jpg)
## 6. JOIE 樂行｜三層級名片識別系統設計 | JOIE Taxi｜ Business Card Identity System with Three-Tier Design Hierarchy
- URL: https://www.lunviabureau.com/works/joie-taxi-brand-identity-and-business-card-design
- Chinese title: JOIE 樂行｜三層級名片識別系統設計
- English title: JOIE Taxi｜ Business Card Identity System with Three-Tier Design Hierarchy
- Type: Branding・Business Card System
- Year: 2025
- Summary: 此案以「笑容接載，快樂出行」為核心，為 JOIE 樂行打造具識別差異的三層級名片系統。依據職務屬性調整版式、色彩與視覺元素，建立由內至外的品牌一體性。 / 三種層級各自傳遞效率、溝通清晰與尊榮服務，讓每一次遞出名片的當下，都是 JOIE 品牌價值的延伸。 / This project establishes a three-tier business card system for JOIE Taxi, driven by the concept “Smiling Service, Joyful Journey.” / Role-specific layouts and visual coding unify communications from operations to customer service. / Each tier expresses efficiency, clarity, or elevated service — turning every card exchange into a joyful brand moment.
### Role / 角色
- 品牌識別與延伸設計 / Brand & Collateral
- 結構規劃與版面控管 / Structure & Artwork
- 視覺製作與印刷監理 / Print Production
### Scope / 設計範疇
- 名片系統規劃 / Card System
- 排版與視覺優化 / Layout Refinement
- 品牌應用延伸 / Applications
### KPIs / 關鍵指標
- 提升品牌質感 / Premium Perception
- 強化識別一致 / Brand Recognition
- 系統可持續擴充 / Scalable System
### Images / 圖片
- JOIE 樂行計程車名片設計展示 JOIE Taxi business card design display. (https://cdn.sanity.io/images/27wc3z2a/production/17ace3cca963475a62be847f4128ff1822838114-1536x1024.png)
- JOIE 樂行計程車橘色名片設計正反面展示 JOIE Taxi orange business card front and back design. — 以品牌色與圖形語彙強化記憶點與視覺辨識 / Brand color and graphic elements enhance recognition and visual identity. (https://cdn.sanity.io/images/27wc3z2a/production/a5354c294c011e2753291c47c2c888d50825d9f8-1024x1024.jpg)
- 手持 JOIE 樂行計程車橘色名片（正面設計展示） / Hand holding JOIE Taxi orange business card – front design. — 清晰層級展現職稱與聯繫資訊，提升品牌專業感 / Clear hierarchy highlights title and contact details for a professional impression. (https://cdn.sanity.io/images/27wc3z2a/production/d5a0d781ff664e950a03e65edced74404175f336-1024x1024.jpg)
- JOIE 樂行名片正反面展示，灰黑與白橘雙配色。 / JOIE Taxi business card front and back in black and white-orange palette. — 雙面色彩對比強烈，展現專業穩重與品牌活力 / Strong contrast between sides highlights professionalism and brand energy. (https://cdn.sanity.io/images/27wc3z2a/production/55b82bcbfc3c59773d53e3c3609c798ce61e1279-1024x1024.jpg)
- 手持 JOIE 樂行白色名片，淺灰圓形視覺與橘色文字點綴。 / Hand holding JOIE Taxi white business card with light grey patterns and orange accents. — 白底與細節浮現的視覺語言，體現溫度與貼心服務 / Clean layout and subtle details reflect warmth and care in service. (https://cdn.sanity.io/images/27wc3z2a/production/0aa7415515fb99f841733b9e91bda16518ef1d95-1024x1024.jpg)
- JOIE 樂行灰橘雙面名片，正面以灰色幾何搭配橘色品牌符號。 / JOIE Taxi dual-sided business card with grey geometric shapes and orange brand mark. — 灰橘配色展現專業與活力，凸顯品牌識別一致性 / Grey and orange palette reflects both professionalism and energy with strong brand consistency. (https://cdn.sanity.io/images/27wc3z2a/production/b23a7ad4c77d7cc4bcf4392c1aba6970aa96c9f3-1024x1024.jpg)
- 手持 JOIE 樂行灰橘名片，展示正反面設計。 / Hand holding JOIE Taxi grey-orange business card, showing both sides. — 名片正反設計兼具清晰資訊與識別亮點，強化溝通效率 / Dual-sided design balances clear information with bold brand presence for better communication. (https://cdn.sanity.io/images/27wc3z2a/production/0dc8aee584312894e1cc55cdc385fff1b3380f20-1024x1024.jpg)
## 7. 路易莎隨行杯設計提案 | Louisa Coffee｜To-Go Cup Design Collection
- URL: https://www.lunviabureau.com/works/louisa-coffee-to-go-cup-design-collection
- Chinese title: 路易莎隨行杯設計提案
- English title: Louisa Coffee｜To-Go Cup Design Collection
- Type: Branding · Product · Packaging
- Year: 2024
- Summary: 為路易莎咖啡打造多款隨行杯設計，以「城市機能與日常品味」為核心，運用深綠、霧金與啞光質感，展現成熟且具戶外風格的品牌調性；杯體形式結合握感、便攜繩索與飲用便利性，提升外出情境的品牌識別與使用體驗。 / Designed for Louisa Coffee, this to-go cup collection reflects a balance of urban functionality and refined daily lifestyle. Matte textures in deep green and warm metallic tones convey a mature brand identity, while ergonomic form and carry features elevate both brand visibility and user experience on the go.
### Role / 角色
- 品牌識別與包裝設計 / Brand & Packaging
- 結構與材質提案 / Structure & Materials
- 視覺敘事與提案呈現 / Visual Execution
### Scope / 設計範疇
- 杯體造型與配色方向 / Form & Color Direction
- 材質與實用機能設計 / Material & Function
- 圖像系統應用 / Graphic Applications
### KPIs / 關鍵指標
- 品牌一致性 / Brand Unity
- 外出能見度 / Visibility
- 使用體驗升級 / Better UX
### Images / 圖片
- 路易莎咖啡隨行杯設計提案 | Louisa Coffee To-Go Cup Design Collection (https://cdn.sanity.io/images/27wc3z2a/production/2cbd80d989f36f1b36cd2ea5d679625d00f67773-1805x667.jpg)
- 路易莎咖啡隨行杯設計提案 | Louisa Coffee To-Go Cup Design Collection — 都市機能與日常風格結合的隨行杯設計 / To-go cups designed for urban functionality and refined lifestyle. (https://cdn.sanity.io/images/27wc3z2a/production/2cbd80d989f36f1b36cd2ea5d679625d00f67773-1805x667.jpg)
- 路易莎咖啡深綠隨行杯前後視角，線條插畫呈現咖啡輪廓 Louisa Coffee deep green to-go cup front and back view with organic line art — 深綠配色搭配有機線稿設計，展現沉穩與自然的品牌質感。 / Deep green with organic line illustration to convey a refined and natural brand tone. (https://cdn.sanity.io/images/27wc3z2a/production/b66238963c8e10823a8a3b05662a92d317e306b5-1024x1024.jpg)
- 路易莎咖啡淺沙色隨行杯前後視角，搭配線條咖啡意象圖形 Louisa Coffee sand beige to-go cup front and back view with line art coffee motif — 淺沙色視覺語彙帶來溫潤柔和的隨行體驗，展現精品咖啡的日常質感。 / Soft sand beige palette reflects an elegant and warm everyday coffee experience. (https://cdn.sanity.io/images/27wc3z2a/production/87a7f682f2a7c4dc667a254f09fa7440f4d25d4b-1024x1024.jpg)
- 路易莎咖啡霧松綠隨行杯前後視角，搭配線條咖啡意象圖形 Louisa Coffee misty green to-go cup front and back view with line art coffee motif — 霧松綠呈現穩定自然的品牌氣質，呼應咖啡日常的平衡與節奏。 / Misty green tone conveys a calm, grounded lifestyle through everyday coffee moments. (https://cdn.sanity.io/images/27wc3z2a/production/1bc86837106b84408214c37187a92b640b30a166-1024x1024.jpg)
- 路易莎咖啡黑金漸層隨行杯前後視角，展現金屬質感與品牌識別 Louisa Coffee black-gold gradient to-go cup front and back with metallic finish and logo — 黑金漸層象徵成熟與精品質感，強化品牌的視覺識別。 / Black-gold gradient expresses refined elegance and premium identity. (https://cdn.sanity.io/images/27wc3z2a/production/71050e65cbd0c403fcd255757ad80dce0f93ff8c-1024x1024.jpg)
- 男性模特手持路易莎咖啡黑金隨行杯，展示高質感外觀 Male model holding Louisa Coffee black-gold to-go cup in a premium lifestyle scene — 黑金配色展現都會與成熟質感。 / Black-gold palette expresses a refined urban attitude. (https://cdn.sanity.io/images/27wc3z2a/production/a854f82a70fb59df155ddf785cdf8efc73cc8ba3-1024x1024.jpg)
- 男性手持路易莎黑金隨行杯產品特寫 Close-up of male hand holding Louisa Coffee black-gold to-go cup — 手握觸感穩固，質感細節一目了然。 / A secure grip with premium details. (https://cdn.sanity.io/images/27wc3z2a/production/c55127b704fce10ec23259ae9832ab313f246943-1024x1024.jpg)
- 路易莎咖啡暖白橘色隨行杯前後視角，展現細緻紋理與品牌標誌 Louisa Coffee warm white to-go cup front and back with textured pattern and logo — 細緻紋理結合亮橘點綴，展現溫潤又具活力的品牌調性。 / Soft texture with vibrant orange accents, expressing a warm yet energetic brand tone. (https://cdn.sanity.io/images/27wc3z2a/production/879bc468848ef41b045241c9aabefce5773905d1-1024x1024.jpg)
- 模特手持路易莎咖啡暖白橘色隨行杯，呈現生活化使用情境 Model holding Louisa Coffee creamy-orange to-go cup in a casual lifestyle setting — 日常質感配色，展現輕鬆帶著走的咖啡體驗。 / Everyday-friendly colorway for a relaxed, on-the-go coffee experience. (https://cdn.sanity.io/images/27wc3z2a/production/140a0255d7dbefe9d7741f05bd0f4aa1cb8868cc-1024x1536.jpg)
## 8. 路易莎黑金禮盒設計提案 | Louisa Coffee Black & Gold Gift Box
- URL: https://www.lunviabureau.com/works/louisa-coffee-black-and-gold-gift-box
- Chinese title: 路易莎黑金禮盒設計提案
- English title: Louisa Coffee Black & Gold Gift Box
- Type: Branding · Packaging
- Year: 2022
- Summary: 為路易莎咖啡打造的黑金禮盒，以「精品級咖啡體驗」為核心，結合深黑與金屬質感的鮮明對比，展現成熟與高端品牌形象；提盒兼具陳列亮點與送禮儀式感，而有機圖形源自咖啡豆意象，強化品牌本質連結。 / Designed for Louisa Coffee, this black & gold gift bag delivers a premium and elevated coffee experience, combining deep black and metallic contrast to express a mature and refined brand impression. The structure enhances gifting rituals and shelf presence, while the organic graphics reinterpret the essence of coffee beans to strengthen brand connection.
### Role / 角色
- 品牌識別與包裝設計 / Brand & Packaging
- 結構規劃與設計檔控管 / Structure & Artwork
- 視覺敘事與設計執行 / Visual Execution
- 印刷量產協作 / Production
### Scope / 設計範疇
- 包裝概念與視覺方向 / Packaging Concept
- 禮盒結構設計 / Box Structure
- 圖像系統與印前檔製作 / Graphics & Artwork
- 品牌延伸應用（貼紙等） / Brand Applications
### KPIs / 關鍵指標
- 高端形象提升 / Premium Perception
- 禮贈吸引增強 / Gifting Appeal
- 系列擴展支援 / Scalable System
### Images / 圖片
- 路易莎咖啡黑金禮盒包裝設計，呈現品牌質感與典雅氛圍。｜Louisa Coffee black and gold gift box packaging design showcasing brand elegance and refined aesthetics. (https://cdn.sanity.io/images/27wc3z2a/production/14bde0ba6df9a94a45e0fbdcde5f1b7465b92bfe-1024x1024.jpg)
- 路易莎咖啡黑金禮盒 Mockup 展示，呈現精品質感的立體包裝視覺。｜Louisa Coffee black and gold gift box mockup visual showcasing premium packaging structure and refined brand aesthetics. — 立體包裝Mockup展示 / 3D Packaging Mockup Showcase (https://cdn.sanity.io/images/27wc3z2a/production/a63cffc7328fed2a16b347bbb3633b1eff637bbd-2480x3508.jpg)
- 路易莎咖啡黑金禮盒搭配品牌貼紙的 Mockup 展示，強化品牌一致性與精緻視覺風格。｜Louisa Coffee black and gold gift box mockup paired with branded stickers, reinforcing visual consistency and premium brand experience. — 貼紙應用展示 / Sticker Application Showcase (https://cdn.sanity.io/images/27wc3z2a/production/7a1840b5c364d9f6da66b7de772d6e11f5985217-2480x3508.jpg)
- 路易莎咖啡禮盒系列展示，呈現多尺寸與結構的品牌一致性與高級視覺氛圍。｜Louisa Coffee gift box collection display showcasing multiple sizes and structures with cohesive branding and premium visual presentation. — 禮盒系列整體展示 / Complete Gift Box Collection Showcase (https://cdn.sanity.io/images/27wc3z2a/production/e5e88dd438721e429c4987f43ae762081159babf-1240x1754.jpg)
- 路易莎咖啡黑金禮盒包裝展開圖，包含刀模線與尺寸標註，用於量產與結構確認。｜Louisa Coffee black and gold gift box packaging dieline with die-cut lines and dimension markings for production and structural validation. — 包裝展開圖與尺寸規劃 / Packaging Dieline & Dimensions (https://cdn.sanity.io/images/27wc3z2a/production/c5cce0df774b200c0d29ae4118f54ea86c7bd597-10319x6628.jpg)
- 路易莎咖啡禮盒包裝設計作品 | Louisa Coffee gift box packaging design project — 黑金質感包裝呈現路易莎精品咖啡的品牌精神 / Black & gold packaging reflects the premium essence of Louisa Coffee. (https://cdn.sanity.io/images/27wc3z2a/production/14bde0ba6df9a94a45e0fbdcde5f1b7465b92bfe-1024x1024.jpg)
## 9. 玖仰杯身設計提案 | JIU YANG Cup Design Proposal
- URL: https://www.lunviabureau.com/works/jiu-yang-cup-design-proposal
- Chinese title: 玖仰杯身設計提案
- English title: JIU YANG Cup Design Proposal
- Type: Branding · Product · Packaging
- Year: 2021
- Summary: 為玖仰打造外帶杯系列設計，以灰粉漸層打造高辨識度的視覺風格，呈現飲品口味層次與都會氣息。 / 極簡字體排版與俐落杯型提升手感、陳列視覺與品牌辨識。 / Designed for Respect, this to-go cup series uses a gray–pink gradient to create a distinctive brand look inspired by beverage flavor layers and urban lifestyle. Minimal typography and refined proportions enhance grip comfort, shelf appeal, and brand visibility.
### Role / 角色
- 品牌識別與包裝設計 / Brand & Packaging
- 視覺語言建立與應用 / Visual Identity System
- 材質與色彩規劃 / Material & Color
### Scope / 設計範疇
- 杯型結構與尺寸規劃 / Cup Structure
- 圖像與排版系統應用 / Graphic System
- 材質與環保考量 / Material Solution
### KPIs / 關鍵指標
- 品牌能見度提升 / Visibility
- 貨架吸睛度提升 / Shelf Impact
- 一致性識別建立 / Unified Look
### Images / 圖片
- 三隻手各拿著粉灰漸層外帶杯，展示不同杯型與視覺設計 Three hands holding gray-pink gradient to-go cups, showing different cup shapes and graphics. (https://cdn.sanity.io/images/27wc3z2a/production/c65ba331a788aaf25cce18889a310759e023c89c-1024x1024.jpg)
- 多款粉灰漸層外帶杯陳列於粉色背景，展示不同杯型 Assorted gray-pink gradient to-go cups displayed on a vivid pink background. — 系列杯型完整展示。 / Complete lineup presentation. (https://cdn.sanity.io/images/27wc3z2a/production/f2e7c3b91710bb4d579b805d974e04d290d01b74-1351x1024.jpg)
- 三隻手各拿著粉灰漸層外帶杯，展示不同杯型與視覺設計 Three hands holding gray-pink gradient to-go cups, showing different cup shapes and graphics. — 多款杯型與一致視覺呈現品牌印象。 / Unified brand look across multiple cup formats. (https://cdn.sanity.io/images/27wc3z2a/production/c65ba331a788aaf25cce18889a310759e023c89c-1024x1024.jpg)
- 四款粉灰漸層外帶杯陳列於粉色背景，展示不同杯型比例 Four gray-pink gradient to-go cups displayed against a bright pink background, showing different cup proportions. — 不同杯型比例的視覺延伸。 / Visual variations across cup proportions. (https://cdn.sanity.io/images/27wc3z2a/production/e58e35163a00baec17b8839b07a7584dca2ee406-3802x2075.jpg)
- 四款粉灰漸層外帶杯排成一列，展示不同杯型尺寸 Four gray-pink gradient to-go cups in a row, showing different cup sizes. — 多尺寸杯型一致視覺。 / Unified look across sizes. (https://cdn.sanity.io/images/27wc3z2a/production/0c67bb5959cc773ea78e766786935fbcedd485c7-4000x2075.jpg)
- 飲品杯粉灰漸層視覺設計圖 Design layout of drink cups with gray-pink gradient. — 粉灰漸層杯款設計圖示。 / Design layout of gradient drink cups. (https://cdn.sanity.io/images/27wc3z2a/production/47b20d25356655e936dcc7966a677e4eb6a616b1-3855x1965.jpg)
## 10. 經典之美｜故宮 AI 藝術展視覺設計提案 | Digital Renaissance Exploring art at the NPM with AI
- URL: https://www.lunviabureau.com/works/digital-renaissance-exploring-art-at-the-npm-with-ai
- Chinese title: 經典之美｜故宮 AI 藝術展視覺設計提案
- English title: Digital Renaissance Exploring art at the NPM with AI
- Type: Branding．Visual Identity．Key Visual Design
- Year: 2020
- Summary: 本案為故宮博物院主辦之「經典之美：故宮 AI 藝術展」視覺設計，核心為以北宋畫作《早春圖》為靈感，將傳統水墨構圖轉化為數位幾何、光感紋理與動態節奏，創造「古典 × AI」的視覺語彙。設計不單是複製經典，而是在沉靜留白中尋找現代活力，並以應用系統覆蓋主視覺、海報、旗幟與貼紙，拉近觀眾與文化經典的對話。 / This project is the visual identity design for “Digital Renaissance: The Beauty of Classics,” an AI art exhibition by the National Palace Museum. Inspired by Guo Xi’s Early Spring, it reinterprets classical ink compositions into digital geometry, light layers and motion, creating a visual language of tradition meeting AI. The design spans key visuals, posters, street banners and stickers — aiming to bring audiences into a meaningful dialogue with cultural heritage. / behance.net
### Role / 角色
- 視覺設計 / Visual Designer
- 主視覺設計 / Key Visual Development
- 印刷與戶外延伸設計 / Print & OOH Applications
### Scope / 設計範疇
- 主視覺 / Key Visual
- 海報 / 街旗 / Poster / Banners
- 貼紙周邊 / Stickers
### KPIs / 關鍵指標
- 識別清晰 / Brand Clarity
- 一致呈現 / Visual Consistency
- 提升關注 / Higher Engagement
### Images / 圖片
- 路旁燈箱展示《經典之美：數位感知藝術展》主視覺海報，呈現水墨山水與數位光影融合的藝術風格。/ A street lightbox displaying the poster of “Digital Renaissance: The Beauty of Classics,” featuring a fusion of ink painting landscapes and digital visual elements. (https://cdn.sanity.io/images/27wc3z2a/production/617ba34cec0c881e7afbb298d51b5cd1455dca44-2133x1337.jpg)
- 《經典之美：數位感知藝術展》主視覺海報，融合水墨山水與數位光影意象，呈現現代與傳統的交織。/ Poster of “Digital Renaissance: The Beauty of Classics,” featuring a fusion of ink landscape art and digital visual elements. — 以傳統水墨與數位媒材結合的展覽主視覺，象徵文化經典在現代語境中的再生。 / A visual blend of ink painting and digital media, symbolizing the renaissance of cultural classics in a contemporary context. (https://cdn.sanity.io/images/27wc3z2a/production/84dfd0b21e83c58bcad243b744e51394c2131c58-3508x4961.jpg)
- 街道路旁燈箱展示《經典之美：數位感知藝術展》主視覺海報，呈現水墨山水與數位光影的融合設計。/ A street lightbox showcasing the poster of “Digital Renaissance: The Beauty of Classics,” blending traditional ink landscape with digital visual style. — 展覽視覺延伸至公共空間，以沉浸式氛圍強化文化再生的概念。 / The exhibition visual expands into public space, reinforcing the theme of cultural renaissance through an immersive urban presentation. (https://cdn.sanity.io/images/27wc3z2a/production/8f9ed31e51b5cfc04513878807d66c406c8e0e78-2133x3200.jpg)
- 街道燈桿上懸掛《經典之美：數位感知藝術展》雙面旗幟，展示水墨與數位視覺結合的展覽主視覺。/ Street pole banners displaying the key visuals of “Digital Renaissance: The Beauty of Classics,” blending ink art with digital visual expression. — 主視覺延伸至城市標示系統，透過旗幟陳列提升展覽識別度與城市連結。 / The visual identity extends into the city signage system, enhancing visibility and strengthening the exhibition’s connection with the urban environment. (https://cdn.sanity.io/images/27wc3z2a/production/b4a48e28802397d4ae64cc11b9b9cc7b06d354a3-1278x916.jpg)
- 手持《經典之美：數位感知藝術展》摺頁，呈現水墨與數位視覺融合的展覽主視覺。/ A hand holding the brochure of “Digital Renaissance: The Beauty of Classics,” featuring a fusion of ink art and digital visual design. — 展覽摺頁以精簡而沉浸的編排，傳遞主題精神與參觀動線。 / The brochure delivers the exhibition theme and visitor information through a refined and immersive layout. (https://cdn.sanity.io/images/27wc3z2a/production/49d4362d7d8cc9e1ff027b06e4b4481d46e9f5ac-2133x3200.jpg)
- 手持展覽摺頁背面，展示藍底視覺與資料敘述版面設計。/A person holding the back side of the exhibition brochure, showing a blue background layout with textual content and visual motifs. — 背面資訊以閱讀節奏為核心，結合色彩層次與圖像，清晰傳遞展覽內容。 / The back side organizes exhibition information through clear typographic rhythm and layered visuals for easy reading. (https://cdn.sanity.io/images/27wc3z2a/production/01003a762464734491feff65b5df93f30bfb4207-2133x3200.jpg)
- 展覽貼紙包裝設計，藍色背景搭配動物插畫。/ Exhibition sticker packaging with an animal illustration on a blue background. — 以展覽主視覺延伸設計的貼紙周邊，提升互動與收藏感。 / Stickers designed as a visual extension of the exhibition, enhancing interaction and collectability. (https://cdn.sanity.io/images/27wc3z2a/production/e3023f69db1c518771b7f4ecd689a15baf6bf2d2-1024x1536.jpg)
- 《經典之美》展覽三款動物主題貼紙設計，紅紫藍三色視覺。/ Three animal-themed sticker designs for the “Digital Renaissance” exhibition in red, purple, and blue visuals. — 以展覽動物元素延伸的三款貼紙系列，強化視覺識別與展覽互動。 / A sticker series featuring exhibition animal elements, enhancing visual identity and visitor interaction. (https://cdn.sanity.io/images/27wc3z2a/production/3e24863225ae92d612107d1abb68cf226f3833a7-2838x1182.jpg)
- 《經典之美》展覽動物貼紙貼於筆電表面。/ Animal-themed stickers from the “Digital Renaissance” exhibition applied on a laptop. — 展覽貼紙的實際使用情境，提升互動與品牌記憶。 / Sticker application scenario enhancing visitor engagement and brand recall. (https://cdn.sanity.io/images/27wc3z2a/production/98074266517babe02b96dc970949291c3e19087a-552x953.png)
## 11. 浪漫台三線藝術季・東勢展區 | Romantic Route 3 Art Festival Visual System for Dongshi
- URL: https://www.lunviabureau.com/works/romantic-route-3-art-festival-visual-system-for-dongshi
- Chinese title: 浪漫台三線藝術季・東勢展區
- English title: Romantic Route 3 Art Festival Visual System for Dongshi
- Type: Brand Identity．Exhibition Design．Packaging Design
- Year: 2019
- Summary: 「浪漫台三線藝術季 ‧ 東勢展區」視覺識別設計，以地形地貌、水圳紋理與聚落結構為核心語彙，轉化成具文化深度與在地特色的圖像系統。從主視覺、導視、活動物料到在地品牌商品包裝，整合展覽體驗，使地方文化不只被看見，也被理解與參與。設計成為串連社群、走入生活的文化介面。 / The visual identity for Taiwan Romantic Route 3 — Dongshi Exhibition Area draws from regional landscapes, irrigation patterns, and village structures. The system transforms local cultural elements into a cohesive visual language across exhibition graphics, signage, and product packaging. The design bridges community and visitors, turning cultural memory into an accessible and engaging experience.
### Role / 角色
- 品牌識別 / Brand Identity
- 視覺傳達 / Visual Communication
- 展覽／包裝設計 / Exhibition / Packaging Design
### Scope / 設計範疇
- 主視覺建立 / Key Visual Development
- 品牌延伸物設計 / Brand Collaterals
- 空間／產品應用 / Spatial / Product Applications
### KPIs / 關鍵指標
- 多接觸點一致性 / Consistency
- 品牌辨識度提升 / Recognition
- 視覺系統清晰化 / Clarity
### Images / 圖片
- 牆面上的《尋龍探圳》導覽海報，呈現地方文化與探索路線。/ “Searching for the Dragon in the Irrigation System” poster mounted on a wall, visualizing local culture and exploration routes. (https://cdn.sanity.io/images/27wc3z2a/production/268bcf64195d8cbfa1c4e89aec520771ba8ad58d-1400x927.jpg)
- 《尋龍探圳》海報提案與最終版本比較。/ Proposal vs. final poster for “Searching for the Dragon in the Irrigation System”. — 從插畫敘事，轉為以地形與聚落為主的地圖呈現。 / Shifted from narrative illustration to a topographic settlement map. (https://cdn.sanity.io/images/27wc3z2a/production/84af4bf4b8beafe8d0b41530f6f98610d2316a82-2800x1582.jpg)
- 《尋龍探圳》最終版海報，以地形與聚落為核心的地圖設計。/ Final poster for “Searching for the Dragon in the Irrigation System,” featuring a topographic settlement map. — 以山型、灌溉圳路與村落佈局為視覺主體，呈現地方紋理。 / Visualized the local landscape through mountains, irrigation canals, and village layout. (https://cdn.sanity.io/images/27wc3z2a/production/5b0ff95a60a9d97a3efcb3192bf4a222197a6320-7016x9934.jpg)
- 《尋龍探圳》活動旗幟懸掛於路旁電線桿。 / Event banners for “Searching for the Dragon in the Irrigation System” displayed on a street pole. — 將導覽地圖延伸至街頭版面，與城市動線建立視覺連結。 / Extending the map design into street banners, connecting the visual identity to the urban route. (https://cdn.sanity.io/images/27wc3z2a/production/43fbe11440166cc23781df60890405a1a7148fcf-1536x980.jpg)
- 手持《尋龍探圳》活動邀請卡與素材。/ Hand holding the “Searching for the Dragon in the Irrigation System” invitation card and print materials. — 將地形導覽概念延伸至實體宣傳物，強化活動識別。 / Extending the topographic map concept into printed materials to reinforce the event identity. (https://cdn.sanity.io/images/27wc3z2a/production/8a7262ecacd2690a5e6bc8a596c8ca4c06a92ff4-1536x1024.jpg)
- 《尋龍探圳》活動工作證與貴賓證設計。 / Staff and VIP pass designs for the “Searching for the Dragon in the Irrigation System” event. — 以地形與聚落圖像延伸至活動證件系統，透過配色清晰區分工作人員與貴賓身分。 / The topographic and village visuals extend into the credential system, using color variations to differentiate staff and VIP roles. (https://cdn.sanity.io/images/27wc3z2a/production/da152260f69698c419be3347a27d66fda10cd6f6-3052x1750.jpg)
- 《尋龍探圳》活動海報張貼於戶外牆面。/ “Searching for the Dragon in the Irrigation System” event poster displayed on an outdoor wall. — 海報展示於實際活動場域，讓在地居民能即時接觸活動資訊。 / The poster is placed in the real event environment, providing accessible information to local residents. (https://cdn.sanity.io/images/27wc3z2a/production/0d885837a233afe258bc82f06dbc08ab5281ec94-1024x1536.jpg)
- 模特兒手提《尋龍探圳》活動帆布袋。 / Model holding the “Searching for the Dragon” event tote bag. — 設計延伸至活動週邊，讓活動視覺走入生活情境。 / The event visual extends into lifestyle merchandise. (https://cdn.sanity.io/images/27wc3z2a/production/93fdf06af1a181f3b658d8929df9894af22e9719-4267x6400.jpg)
- 東勢角在地品牌的包裝設計展陳，展示產品與品牌故事。 / Exhibition display of Tungshih Corner local brand packaging design, showing products and brand narratives. — 透過展覽呈現東勢角品牌的在地文化與產品視覺整合。 / Showcasing the local culture and visual integration of Tungshih Corner’s products through an exhibition display. (https://cdn.sanity.io/images/27wc3z2a/production/ab2311b1f160cc97d2c4494d1a360029303aed61-3284x1080.png)
- 東勢角品牌的伴手禮包裝與產品陳列展示。 / Display of Tungshih Corner’s gift packaging and product arrangement. — 以在地文化元素整合禮盒與包裝，呈現品牌的伴手禮體驗。 / Local culture integrated into gift sets and packaging design, highlighting the brand’s gifting experience. (https://cdn.sanity.io/images/27wc3z2a/production/58b17dacbeacf796e9e3658e0734fcfb6999bd15-5890x1080.png)
## Notes / 筆記

## 1. 品牌視覺是什麼？為什麼有些設計只做了一半
- URL: https://www.lunviabureau.com/articles/what-is-brand-visual-system
- Date: 2026-06-02
- Excerpt: 品牌視覺不只是 Logo、色系與素材整齊，而是一套讓品牌被辨識、被記住並能持續延展的結構。本文從 LBLs 品牌生命週期觀點，說明為什麼多數設計只完成了表層一致性，卻沒有建立真正的視覺根系。
- Tags: Branding、Visual System、Brand Strategy、LBLs
- Cover image alt: 品牌視覺系統線稿示意圖，透過標誌網格、層狀結構與根系圖像，說明品牌設計不只是 Logo 與色彩，而是建立可延展的視覺邏輯與品牌核心。
### Content excerpt
有些品牌，你看過一次，很快就忘了，Logo 清晰，色系統一，規範嚴謹，放在任何一個同類產業裡都說得過去，甚至把競爭對手的名字填進去，感覺上依然合理。你知道它存在，但它在你心裡沒有重量。另一類品牌不一樣，每次接觸，它都像在確認某件事，它知道自己是什麼，也知道自己不是什麼，那是一種累積的確定感。 這兩者之間的距離，不在預算，不在曝光量，在於視覺背後有沒有一個真正的方向。 視覺系統解決的是一致性，但一致性本身不創造意義。 大多數的設計流程是有效的，定標誌、選色、建立字體、制定應用指引，這些步驟確保了視覺可以被穩定執行，從手機螢幕上的小圖示到三公尺寬的招牌，從新進員工套用的模板到加盟商在外地製作的素材，都能被認出來是同一個品牌，但流程裡通常有一個問題被省略或簡化了：這些選擇是從哪裡來的？ 選了一個看起來符合產業調性的視覺方向，參考了幾個同類品牌，加上當季流行的設計語彙，這樣的結果可以很光鮮，不過流行會退，產業風格會趨同，過段時間再看便覺得沒意思，只留下那是某某年產物的念頭。 當每個選擇背後都有它自己的邏輯時，考慮跟品牌的立場有關，跟它想傳達的東西有關，而不限於當下，那個視覺才真的屬於這個品牌。 第一次就做對，比重做便宜得多 品牌剛起步的時候，這個問題通常不會馬上浮現。視覺素材還少，決策集中在少數人身上，靠直覺就能維持一致。預算有限，先用低成本方案解決眼前需求，等穩定了再升級，聽起來很合理，但視覺系統有一個特性：它會滲透進所有東西裡，名片、包裝、社群媒體、網站、實體空間，每一個接觸點都在用這套語言說話。等到哪天決定認真處理，要動的不只是 Logo，是所有東西。重做的成本，幾乎必然高於起步時投入的成本，包括無止盡的溝通與時間。 起步時把結構做對，核心的幾件事要想清楚：Logo 的比例與延展邏輯、主色輔色的使用場景、字體對應的層級，但比這些更重要的是，每個選擇要能說得出理由，跟品牌核心概念的關聯是什麼，只有這個關聯建立了，後續每一層擴展才有方向，沒有這個，規範再完整，也只是疊床架屋。 規範文件解決效率，但回答不了視覺為什麼是這樣 等到品牌開始擴張，問題會換一張臉出現，團隊變大，通路變多，加盟商或代工廠開始需要設計規格，每一個新的應用場景都要重新溝通，重複的溝通佔用的不只是設計資源，還有決策層最稀缺的時間，執行的人不是不用心，是手邊沒有一個可以對標的基準，只能靠猜。輸出的結果慢慢開始分散，但沒有人說得清楚問題從哪裡開始的。 解法是把決策前置，哪個場景用哪個顏色，比例怎麼設定，不同通路的組合規則是什麼，這些反覆發生的判斷，轉化成可套用的模組，新場景出現時按模組組合，減少每次從零溝通的耗損。 然而模組解決的是效率。模組裡裝的是什麼、為什麼是這些選擇，這個問題，規範文件本身回答不了。 視覺系統真正被考驗的三個時刻 連鎖或加盟快速擴張時，視覺規範直接變成執行標準，文件不夠具體，各地落地的結果就會開始偏離，偏一點，糾正的成本就高一點，而且通常沒有人知道是從哪個節點開始偏的。 品牌轉型時，換 Logo 很少是根本的解法，真正的挑戰是：新的視覺框架能不能同時穩住舊客戶的信任，又讓新受眾看懂品牌在說什麼，表面調整做得再精緻，如果底層的概念沒有重新推導過，新舊之間的斷裂遲早會被感覺到。 全通路並行時，每一個接觸點都在累積品牌的印象，如果沒有共同的視覺語言作為基準，不同通路的設計者就只能靠猜測，輸出的內容會越來越分散，而且問題很難被定位，因為每個人都認為自己在做對的事。 能被識別的品牌很多，值得被記住的品牌都在做另一件事 在藝術與展覽設計裡，有一個反覆被面對的難題：如何讓一個概念在展覽結束之後，在時間流逝之後，依然能被感知？答案絕非追著觀眾的喜好調整，而是在一開始就把那個概念最核心的視覺形式找到，磨到足夠準確，準確到即使脈絡改變了，那個形式裡依然留著當初想傳達的東西，觀眾不需要說明，就能感覺到。 品牌面對的是同樣的問題，只是時間軸不同，一套好的視覺系統確保品牌被識別，讓品牌值得被記住的，是視覺背後那個清楚知道自己是什麼的核心。 這個問題值得在建立任何視覺規範之前先想清楚，也是大多數設計流程裡，最容易被簡化的一步。 幾個值得停下來想的問題 你的視覺選擇，能說得出設計緣由嗎？ 把你的 Logo 換成競品的名字，還成立嗎？ 五年後，現在的視覺風格還有說服力嗎？ 內部做新素材…
## 2. 走進栖蹊研室
- URL: https://www.lunviabureau.com/articles/first-note-lunvia
- Date: 2025-11-02
- Excerpt: 栖蹊研室是一條被腳步慢慢踏出的道路。以設計為工具，探索品牌的故事、空間與生活之間的脈絡，讓每一次合作都成為一段共同思考與前進的旅程。
- Tags: Brand Story、Design Philosophy、Studio Journey、Lunvia、Creativity & Practice
- Cover image alt: 深色多層次幾何圖形，如夜色中延伸的路徑，象徵 LUNVIA 以微光引導前行
### Content excerpt
— 序｜朦朧之徑 夜色朦朧，月光未沉，小徑的入口顯現眼前。 周圍是剛剛清醒的薄霧與林葉。 這條路幽靜且蜿蜒，腳步踩踏的痕跡清晰可見，帶著時間的溫度。 空氣中混著泥土的氣息與微光。 小徑的終點隱而不見，心中卻升起篤定的平靜， 驅使著第一步邁出。 沉澱，準備走進。 — 嚮往｜行走與方向 先有行走，才有方向。 人會啟程，只因嚮往在遠方。 路，就是這樣一步步走出來。 我們相信，設計是理解。 是開啟的鑰匙， 是萬物溫柔的連結。 這趟旅程，凝鍊出一個名字。 — LUNVIA Bureau｜栖蹊研室 這個名字，是「歸所」與「小路」的總和。 LUNVIA — LUNA (月) × VIA (路)。 它是在未定中前行的勇氣，是黑夜裡也能找到方向的微光。 「栖」 (LUN)，是一個得以安放好奇、收攏理想的屋簷。 它象徵觀察、感知、思索。「蹊」 (VIA)，是一條由此歸所向外蜿蜒的小路。 它代表實踐、拓展、前行。 以直覺為光，以步伐為路。 空間被賦予了語言，視覺成為了體驗。 每一個作品，都不只是剎那亮相， 而是一次以行動書寫的哲學。 — 實踐｜觸碰世界的質地 這條路，望向許多風景 展覽與導視 望向光線在空間中轉折，延展出一段故事。 包裝設計 望向指尖觸碰紙張的紋理，完成產品與人第一次的握手。 品牌識別 望向聲音在故事與精神中凝鍊，長出一個深刻的形象。 側邊計畫 也望向日常的片刻。一片幾步即能走完的森林、一種深層的文化、一份在地的細微觀察。 領域看似殊異，實則同歸。 理解生活，觸碰最真實的秩序與質地。 讓理念落地，讓體驗成形。 — 共行｜在同行中並肩 空間，逐漸安靜下來。 說話與沉默都有了共享的頻率。 好的成果，並非單向給予， 而是在明確計畫中，留有共同探索的森林。 提問、挑戰與並肩支持。 相信彼此，一同成長，共同推動。 一條路，只有在同行時， 才延伸得更遠。 — 啟程｜光與路同行 這條路如今再次延展， 迎向新的方向與更多可能。 願我們在朦朧之處看見微光， 在每一步裡描繪方向， 在未定之中， 以設計相遇。
## Contact / 聯絡

- Contact page: https://www.lunviabureau.com/contact
- Location: Taipei, Taiwan