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玖仰杯身設計提案JIU YANG — Cup Design Proposal

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Year / 年份
2021
Category / 類別
Branding · Product · Packaging
三隻手各拿著粉灰漸層外帶杯，展示不同杯型與視覺設計 Three hands holding gray-pink gradient to-go cups, showing different cup shapes and graphics.
Summary / 專案摘要

為玖仰打造外帶杯系列設計，以灰粉漸層打造高辨識度的視覺風格，呈現飲品口味層次與都會氣息。

極簡字體排版與俐落杯型提升手感、陳列視覺與品牌辨識。

Designed for Respect, this to-go cup series uses a gray–pink gradient to create a distinctive brand look inspired by beverage flavor layers and urban lifestyle. Minimal typography and refined proportions enhance grip comfort, shelf appeal, and brand visibility.

Role / 角色
  • 品牌識別與包裝設計Brand & Packaging
  • 視覺語言建立與應用Visual Identity System
  • 材質與色彩規劃Material & Color
Scope / 範疇
  • 杯型結構與尺寸規劃Cup Structure
  • 圖像與排版系統應用Graphic System
  • 材質與環保考量Material Solution
Goals / 設計目標
  • 01品牌能見度提升Visibility
  • 02貨架吸睛度提升Shelf Impact
  • 03一致性識別建立Unified Look
多款粉灰漸層外帶杯陳列於粉色背景，展示不同杯型 Assorted gray-pink gradient to-go cups displayed on a vivid pink background.
Fig.01系列杯型完整展示。Complete lineup presentation.
三隻手各拿著粉灰漸層外帶杯，展示不同杯型與視覺設計 Three hands holding gray-pink gradient to-go cups, showing different cup shapes and graphics.
Fig.02多款杯型與一致視覺呈現品牌印象。Unified brand look across multiple cup formats.
四款粉灰漸層外帶杯陳列於粉色背景，展示不同杯型比例 Four gray-pink gradient to-go cups displayed against a bright pink background, showing different cup proportions.
Fig.03不同杯型比例的視覺延伸。Visual variations across cup proportions.
四款粉灰漸層外帶杯排成一列，展示不同杯型尺寸 Four gray-pink gradient to-go cups in a row, showing different cup sizes.
Fig.04多尺寸杯型一致視覺。Unified look across sizes.
飲品杯粉灰漸層視覺設計圖 Design layout of drink cups with gray-pink gradient.
Fig.05粉灰漸層杯款設計圖示。Design layout of gradient drink cups.
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