路易莎黑金禮盒設計提案Louisa Coffee Black & Gold Gift Box
Branding · Packaging / 2022/18 views

專案摘要 Summary
為路易莎咖啡打造的黑金禮盒,以「精品級咖啡體驗」為核心,結合深黑與金屬質感的鮮明對比,展現成熟與高端品牌形象;提盒兼具陳列亮點與送禮儀式感,而有機圖形源自咖啡豆意象,強化品牌本質連結。 Designed for Louisa Coffee, this black & gold gift bag delivers a premium and elevated coffee experience, combining deep black and metallic contrast to express a mature and refined brand impression. The structure enhances gifting rituals and shelf presence, while the organic graphics reinterpret the essence of coffee beans to strengthen brand connection.
專案圖片 Gallery





角色 Role
- 品牌識別與包裝設計Brand & Packaging
- 結構規劃與設計檔控管Structure & Artwork
- 視覺敘事與設計執行Visual Execution
- 印刷量產協作Production
設計範疇 Scope
- 包裝概念與視覺方向Packaging Concept
- 禮盒結構設計Box Structure
- 圖像系統與印前檔製作Graphics & Artwork
- 品牌延伸應用(貼紙等)Brand Applications
關鍵指標 KPIs
- 高端形象提升Premium Perception
- 禮贈吸引增強Gifting Appeal
- 系列擴展支援Scalable System