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11 — 2019

浪漫台三線藝術季・東勢展區Romantic Route 3 Art Festival — Dongshi Visual System

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Year / 年份
2019
Category / 類別
Brand Identity · Exhibition Design · Packaging Design
牆面上的《尋龍探圳》導覽海報，呈現地方文化與探索路線。/ “Searching for the Dragon in the Irrigation System” poster mounted on a wall, visualizing local culture and exploration routes.
Summary / 專案摘要

「浪漫台三線藝術季 ‧ 東勢展區」視覺識別設計，以地形地貌、水圳紋理與聚落結構為核心語彙，轉化成具文化深度與在地特色的圖像系統。從主視覺、導視、活動物料到在地品牌商品包裝，整合展覽體驗，使地方文化不只被看見，也被理解與參與。設計成為串連社群、走入生活的文化介面。

The visual identity for Taiwan Romantic Route 3 — Dongshi Exhibition Area draws from regional landscapes, irrigation patterns, and village structures. The system transforms local cultural elements into a cohesive visual language across exhibition graphics, signage, and product packaging. The design bridges community and visitors, turning cultural memory into an accessible and engaging experience.

Role / 角色
  • 品牌識別Brand Identity
  • 視覺傳達Visual Communication
  • 展覽／包裝設計Exhibition / Packaging Design
Scope / 範疇
  • 主視覺建立Key Visual Development
  • 品牌延伸物設計Brand Collaterals
  • 空間／產品應用Spatial / Product Applications
Goals / 設計目標
  • 01多接觸點一致性Consistency
  • 02品牌辨識度提升Recognition
  • 03視覺系統清晰化Clarity
《尋龍探圳》海報提案與最終版本比較。/ Proposal vs. final poster for “Searching for the Dragon in the Irrigation System”.
Fig.01從插畫敘事，轉為以地形與聚落為主的地圖呈現。Shifted from narrative illustration to a topographic settlement map.
《尋龍探圳》最終版海報，以地形與聚落為核心的地圖設計。/ Final poster for “Searching for the Dragon in the Irrigation System,” featuring a topographic settlement map.
Fig.02以山型、灌溉圳路與村落佈局為視覺主體，呈現地方紋理。Visualized the local landscape through mountains, irrigation canals, and village layout.
《尋龍探圳》活動旗幟懸掛於路旁電線桿。 / Event banners for “Searching for the Dragon in the Irrigation System” displayed on a street pole.
Fig.03將導覽地圖延伸至街頭版面，與城市動線建立視覺連結。Extending the map design into street banners, connecting the visual identity to the urban route.
手持《尋龍探圳》活動邀請卡與素材。/ Hand holding the “Searching for the Dragon in the Irrigation System” invitation card and print materials.
Fig.04將地形導覽概念延伸至實體宣傳物，強化活動識別。Extending the topographic map concept into printed materials to reinforce the event identity.
《尋龍探圳》活動工作證與貴賓證設計。 / Staff and VIP pass designs for the “Searching for the Dragon in the Irrigation System” event.
Fig.05以地形與聚落圖像延伸至活動證件系統，透過配色清晰區分工作人員與貴賓身分。The topographic and village visuals extend into the credential system, using color variations to differentiate staff and VIP roles.
《尋龍探圳》活動海報張貼於戶外牆面。/ “Searching for the Dragon in the Irrigation System” event poster displayed on an outdoor wall.
Fig.06海報展示於實際活動場域，讓在地居民能即時接觸活動資訊。The poster is placed in the real event environment, providing accessible information to local residents.
模特兒手提《尋龍探圳》活動帆布袋。 / Model holding the “Searching for the Dragon” event tote bag.
Fig.07設計延伸至活動週邊，讓活動視覺走入生活情境。The event visual extends into lifestyle merchandise.
東勢角在地品牌的包裝設計展陳，展示產品與品牌故事。 / Exhibition display of Tungshih Corner local brand packaging design, showing products and brand narratives.
Fig.08透過展覽呈現東勢角品牌的在地文化與產品視覺整合。Showcasing the local culture and visual integration of Tungshih Corner’s products through an exhibition display.
東勢角品牌的伴手禮包裝與產品陳列展示。 / Display of Tungshih Corner’s gift packaging and product arrangement.
Fig.09以在地文化元素整合禮盒與包裝，呈現品牌的伴手禮體驗。Local culture integrated into gift sets and packaging design, highlighting the brand’s gifting experience.
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