跳至主要內容 / Skip to content
LUNVIA Bureau 橫 Logo
← 返回作品列表

JOIE 樂行｜三層級名片識別系統設計JOIE Taxi｜ Business Card Identity System with Three-Tier Design Hierarchy

Branding・Business Card System / 202531 views
JOIE 樂行計程車名片設計展示 JOIE Taxi business card design display.

專案摘要 Summary

此案以「笑容接載，快樂出行」為核心，為 JOIE 樂行打造具識別差異的三層級名片系統。依據職務屬性調整版式、色彩與視覺元素，建立由內至外的品牌一體性。 三種層級各自傳遞效率、溝通清晰與尊榮服務，讓每一次遞出名片的當下，都是 JOIE 品牌價值的延伸。 This project establishes a three-tier business card system for JOIE Taxi, driven by the concept “Smiling Service, Joyful Journey.” Role-specific layouts and visual coding unify communications from operations to customer service. Each tier expresses efficiency, clarity, or elevated service — turning every card exchange into a joyful brand moment.

專案圖片 Gallery

JOIE 樂行計程車橘色名片設計正反面展示 JOIE Taxi orange business card front and back design.
以品牌色與圖形語彙強化記憶點與視覺辨識 Brand color and graphic elements enhance recognition and visual identity.
手持 JOIE 樂行計程車橘色名片（正面設計展示） / Hand holding JOIE Taxi orange business card – front design.
清晰層級展現職稱與聯繫資訊，提升品牌專業感 Clear hierarchy highlights title and contact details for a professional impression.
JOIE 樂行名片正反面展示，灰黑與白橘雙配色。 / JOIE Taxi business card front and back in black and white-orange palette.
雙面色彩對比強烈，展現專業穩重與品牌活力 Strong contrast between sides highlights professionalism and brand energy.
手持 JOIE 樂行白色名片，淺灰圓形視覺與橘色文字點綴。 / Hand holding JOIE Taxi white business card with light grey patterns and orange accents.
白底與細節浮現的視覺語言，體現溫度與貼心服務 Clean layout and subtle details reflect warmth and care in service.
JOIE 樂行灰橘雙面名片，正面以灰色幾何搭配橘色品牌符號。 / JOIE Taxi dual-sided business card with grey geometric shapes and orange brand mark.
灰橘配色展現專業與活力，凸顯品牌識別一致性 Grey and orange palette reflects both professionalism and energy with strong brand consistency.
手持 JOIE 樂行灰橘名片，展示正反面設計。 / Hand holding JOIE Taxi grey-orange business card, showing both sides.
名片正反設計兼具清晰資訊與識別亮點，強化溝通效率 Dual-sided design balances clear information with bold brand presence for better communication.

角色 Role

  • 品牌識別與延伸設計Brand & Collateral
  • 結構規劃與版面控管Structure & Artwork
  • 視覺製作與印刷監理Print Production

設計範疇 Scope

  • 名片系統規劃Card System
  • 排版與視覺優化Layout Refinement
  • 品牌應用延伸Applications

關鍵指標 KPIs

  • 提升品牌質感Premium Perception
  • 強化識別一致Brand Recognition
  • 系統可持續擴充Scalable System
下一個作品 →

路易莎隨行杯設計提案