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路易莎隨行杯設計提案Louisa Coffee — To-Go Cup Collection

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Year / 年份
2024
Category / 類別
Branding · Product · Packaging
路易莎咖啡隨行杯設計提案 | Louisa Coffee To-Go Cup Design Collection
Summary / 專案摘要

為路易莎咖啡打造多款隨行杯設計，以「城市機能與日常品味」為核心，運用深綠、霧金與啞光質感，展現成熟且具戶外風格的品牌調性；杯體形式結合握感、便攜繩索與飲用便利性，提升外出情境的品牌識別與使用體驗。

Designed for Louisa Coffee, this to-go cup collection reflects a balance of urban functionality and refined daily lifestyle. Matte textures in deep green and warm metallic tones convey a mature brand identity, while ergonomic form and carry features elevate both brand visibility and user experience on the go.

Role / 角色
  • 品牌識別與包裝設計Brand & Packaging
  • 結構與材質提案Structure & Materials
  • 視覺敘事與提案呈現Visual Execution
Scope / 範疇
  • 杯體造型與配色方向Form & Color Direction
  • 材質與實用機能設計Material & Function
  • 圖像系統應用Graphic Applications
Goals / 設計目標
  • 01品牌一致性Brand Unity
  • 02外出能見度Visibility
  • 03使用體驗升級Better UX
路易莎咖啡隨行杯設計提案 | Louisa Coffee To-Go Cup Design Collection
Fig.01都市機能與日常風格結合的隨行杯設計To-go cups designed for urban functionality and refined lifestyle.
路易莎咖啡深綠隨行杯前後視角，線條插畫呈現咖啡輪廓 Louisa Coffee deep green to-go cup front and back view with organic line art
Fig.02深綠配色搭配有機線稿設計，展現沉穩與自然的品牌質感。Deep green with organic line illustration to convey a refined and natural brand tone.
路易莎咖啡淺沙色隨行杯前後視角，搭配線條咖啡意象圖形 Louisa Coffee sand beige to-go cup front and back view with line art coffee motif
Fig.03淺沙色視覺語彙帶來溫潤柔和的隨行體驗，展現精品咖啡的日常質感。Soft sand beige palette reflects an elegant and warm everyday coffee experience.
路易莎咖啡霧松綠隨行杯前後視角，搭配線條咖啡意象圖形 Louisa Coffee misty green to-go cup front and back view with line art coffee motif
Fig.04霧松綠呈現穩定自然的品牌氣質，呼應咖啡日常的平衡與節奏。Misty green tone conveys a calm, grounded lifestyle through everyday coffee moments.
路易莎咖啡黑金漸層隨行杯前後視角，展現金屬質感與品牌識別 Louisa Coffee black-gold gradient to-go cup front and back with metallic finish and logo
Fig.05黑金漸層象徵成熟與精品質感，強化品牌的視覺識別。Black-gold gradient expresses refined elegance and premium identity.
男性模特手持路易莎咖啡黑金隨行杯，展示高質感外觀 Male model holding Louisa Coffee black-gold to-go cup in a premium lifestyle scene
Fig.06黑金配色展現都會與成熟質感。Black-gold palette expresses a refined urban attitude.
男性手持路易莎黑金隨行杯產品特寫 Close-up of male hand holding Louisa Coffee black-gold to-go cup
Fig.07手握觸感穩固，質感細節一目了然。A secure grip with premium details.
路易莎咖啡暖白橘色隨行杯前後視角，展現細緻紋理與品牌標誌 Louisa Coffee warm white to-go cup front and back with textured pattern and logo
Fig.08細緻紋理結合亮橘點綴，展現溫潤又具活力的品牌調性。Soft texture with vibrant orange accents, expressing a warm yet energetic brand tone.
模特手持路易莎咖啡暖白橘色隨行杯，呈現生活化使用情境 Model holding Louisa Coffee creamy-orange to-go cup in a casual lifestyle setting
Fig.09日常質感配色，展現輕鬆帶著走的咖啡體驗。Everyday-friendly colorway for a relaxed, on-the-go coffee experience.
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