20 — 2021

我們存在的美麗世界｜國史館館藏文物精選展主視覺提案Beautiful World in Which We Exist — Exhibition Visual Proposal

3 views

Year / 年份: 2021
Category / 類別: Exhibition Visual · Key Visual Proposal
Role / 角色: 展覽主視覺設計Exhibition Key Visual Design
色彩與版面系統Colour & Layout System
應用情境視覺化Application Visualisation
Scope / 範疇: 主視覺與海報Key Visual & Poster
折頁與橫式版面Leaflet & Horizontal Layout
街頭展示情境示意Street Display Visualisations

Summary / 專案摘要

「我們存在的美麗世界」是國史館《館藏文物精選展》的主視覺提案。設計以紅、綠、黃交疊的柔化色塊，回應文物、史料與世代記憶之間的連結；中英文展名穿插在色彩與留白之間，讓觀者先感受到展覽的氣息，再逐步讀取內容。作品包含海報、折頁及街頭展示的應用情境示意。

“Beautiful World in Which We Exist” is a key visual proposal for Academia Historica’s Collection of Cultural Relics exhibition. Soft, overlapping red, green and yellow fields suggest the layers of objects, archives and shared memory. Chinese and English title fragments sit among colour and open space, allowing the exhibition to be felt before it is read. The project includes poster, leaflet and street display visualisations.

Role / 角色: 展覽主視覺設計Exhibition Key Visual Design
色彩與版面系統Colour & Layout System
應用情境視覺化Application Visualisation
Scope / 範疇: 主視覺與海報Key Visual & Poster
折頁與橫式版面Leaflet & Horizontal Layout
街頭展示情境示意Street Display Visualisations

我們存在的美麗世界國史館館藏文物精選展直式主視覺海報 — Fig.01紅、綠、黃三片柔化的色彩交疊，展名散落其間，讓文物與記憶以當代的視覺語言被重新感受。Soft fields of red, green and yellow overlap around the title, inviting a contemporary reading of objects and memory.

我們存在的美麗世界展覽主視覺放進街道廣告燈箱的情境示意 — Fig.02街道燈箱情境示意：鮮明的色彩在城市背景中先抓住視線，再讓展名慢慢被讀出。In this street display visualisation, colour catches the eye first and the exhibition title follows.

我們存在的美麗世界展覽海報張貼於牆面的情境示意 — Fig.03海報走入行人尺度的牆面情境，檢視色彩與文字在移動中的辨識度。A wall placement visualisation tests how the colours and title read as people pass by.

雙手拿著我們存在的美麗世界展覽折頁的印刷品情境示意 — Fig.04折頁把展覽資訊帶到手中，延續海報的色彩，同時為文字保留清楚的閱讀空間。The leaflet carries the poster palette into a hand-held format while leaving room for the exhibition information.

我們存在的美麗世界展覽主視覺橫式版面 — Fig.05橫式版面重新安排展名與色塊，使同一套視覺語言適應更寬的展示空間。The horizontal layout rearranges title and colour to suit a wider display format.

我們存在的美麗世界展覽正方形與直式視覺應用並列示意 — Fig.06正方形與直式版本並列，呈現同一套色彩和文字在不同尺寸上的延伸。Square and vertical versions show how the same palette and typography carry across formats.

Next / 下一件十三行博物館｜常設展視覺與考古工作站圖案設計Shihsanhang Museum — Permanent Exhibition Graphics & Archaeological WorkstationView case / 看作品 →

← Previous / 上一件追憶我城｜香港文學展主視覺提案