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經典之美｜故宮 AI 藝術展視覺設計提案Digital Renaissance Exploring art at the NPM with AI

Branding．Visual Identity．Key Visual Design / 202014 views
路旁燈箱展示《經典之美：數位感知藝術展》主視覺海報，呈現水墨山水與數位光影融合的藝術風格。/ A street lightbox displaying the poster of “Digital Renaissance: The Beauty of Classics,” featuring a fusion of ink painting landscapes and digital visual elements.

專案摘要 Summary

本案為故宮博物院主辦之「經典之美：故宮 AI 藝術展」視覺設計，核心為以北宋畫作《早春圖》為靈感，將傳統水墨構圖轉化為數位幾何、光感紋理與動態節奏，創造「古典 × AI」的視覺語彙。設計不單是複製經典，而是在沉靜留白中尋找現代活力，並以應用系統覆蓋主視覺、海報、旗幟與貼紙，拉近觀眾與文化經典的對話。 This project is the visual identity design for “Digital Renaissance: The Beauty of Classics,” an AI art exhibition by the National Palace Museum. Inspired by Guo Xi’s Early Spring, it reinterprets classical ink compositions into digital geometry, light layers and motion, creating a visual language of tradition meeting AI. The design spans key visuals, posters, street banners and stickers — aiming to bring audiences into a meaningful dialogue with cultural heritage. behance.net

專案圖片 Gallery

《經典之美：數位感知藝術展》主視覺海報，融合水墨山水與數位光影意象，呈現現代與傳統的交織。/ Poster of “Digital Renaissance: The Beauty of Classics,” featuring a fusion of ink landscape art and digital visual elements.
以傳統水墨與數位媒材結合的展覽主視覺，象徵文化經典在現代語境中的再生。 A visual blend of ink painting and digital media, symbolizing the renaissance of cultural classics in a contemporary context.
街道路旁燈箱展示《經典之美：數位感知藝術展》主視覺海報，呈現水墨山水與數位光影的融合設計。/ A street lightbox showcasing the poster of “Digital Renaissance: The Beauty of Classics,” blending traditional ink landscape with digital visual style.
展覽視覺延伸至公共空間，以沉浸式氛圍強化文化再生的概念。 The exhibition visual expands into public space, reinforcing the theme of cultural renaissance through an immersive urban presentation.
街道燈桿上懸掛《經典之美：數位感知藝術展》雙面旗幟，展示水墨與數位視覺結合的展覽主視覺。/ Street pole banners displaying the key visuals of “Digital Renaissance: The Beauty of Classics,” blending ink art with digital visual expression.
主視覺延伸至城市標示系統，透過旗幟陳列提升展覽識別度與城市連結。 The visual identity extends into the city signage system, enhancing visibility and strengthening the exhibition’s connection with the urban environment.
手持《經典之美：數位感知藝術展》摺頁，呈現水墨與數位視覺融合的展覽主視覺。/ A hand holding the brochure of “Digital Renaissance: The Beauty of Classics,” featuring a fusion of ink art and digital visual design.
展覽摺頁以精簡而沉浸的編排，傳遞主題精神與參觀動線。 The brochure delivers the exhibition theme and visitor information through a refined and immersive layout.
手持展覽摺頁背面，展示藍底視覺與資料敘述版面設計。/A person holding the back side of the exhibition brochure, showing a blue background layout with textual content and visual motifs.
背面資訊以閱讀節奏為核心，結合色彩層次與圖像，清晰傳遞展覽內容。 The back side organizes exhibition information through clear typographic rhythm and layered visuals for easy reading.
展覽貼紙包裝設計，藍色背景搭配動物插畫。/ Exhibition sticker packaging with an animal illustration on a blue background.
以展覽主視覺延伸設計的貼紙周邊，提升互動與收藏感。 Stickers designed as a visual extension of the exhibition, enhancing interaction and collectability.
《經典之美》展覽三款動物主題貼紙設計，紅紫藍三色視覺。/ Three animal-themed sticker designs for the “Digital Renaissance” exhibition in red, purple, and blue visuals.
以展覽動物元素延伸的三款貼紙系列，強化視覺識別與展覽互動。 A sticker series featuring exhibition animal elements, enhancing visual identity and visitor interaction.
《經典之美》展覽動物貼紙貼於筆電表面。/ Animal-themed stickers from the “Digital Renaissance” exhibition applied on a laptop.
展覽貼紙的實際使用情境，提升互動與品牌記憶。 Sticker application scenario enhancing visitor engagement and brand recall.

角色 Role

  • 視覺設計Visual Designer
  • 主視覺設計Key Visual Development
  • 印刷與戶外延伸設計Print & OOH Applications

設計範疇 Scope

  • 主視覺Key Visual
  • 海報 / 街旗Poster / Banners
  • 貼紙周邊Stickers

關鍵指標 KPIs

  • 識別清晰Brand Clarity
  • 一致呈現Visual Consistency
  • 提升關注Higher Engagement
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