跳至主要內容 / Skip to content
← All Works / 全部作品04 / 16
04 — 2025

UNICEF 聯合國兒童基金會｜HERO RUN 慈善跑社群貼文UNICEF HERO RUN — Charity Run Social Media

3 views
Year / 年份
2025
Category / 類別
Social Media Design · Campaign System
六則 HERO RUN 貼文錯位直立，投下長長的影子 / Six HERO RUN posts stand at staggered positions and cast long shadows.
Summary / 專案摘要

為聯合國兒童基金會香港委員會 2025/26 年度慈善跑 HERO RUN 設計社群貼文。活動旗下兩場賽事：親子組「童您跑 WondeRun」與成人 10 公里／半馬「超能跑 PoweRun」。從 2025 年 7 月到 2026 年 1 月，共交付 60 則 Facebook 貼文，以及 5 組 Meta 廣告、各三種比例。

Social media design for HERO RUN, UNICEF Hong Kong's charity run for 2025/26, carrying two races: WondeRun, a family run, and PoweRun, a 10K and half marathon. From July 2025 to January 2026 the work delivered 60 Facebook posts and five Meta ad sets in three ratios each.

Role / 角色
  • 社群貼文設計Social Media Design
  • 版型延伸Template Extension
  • 影像合成Photo Compositing
  • 資訊設計Information Design
  • 3D 作品集呈現3D Portfolio Visualisation
Scope / 範疇
  • 60 則 Facebook 貼文60 Facebook Posts
  • Meta 廣告三比例延伸Meta Ads in Three Ratios
  • 三種基礎版型Three Base Layouts
  • 賽事資訊圖表Race Information Graphics
Goals / 設計目標
  • 01交付範圍：60 則貼文、15 張廣告輸出Deliverables: 60 Posts and 15 Ad Outputs
  • 02以賽事名稱與影像區分兩場賽事Race Names and Imagery Distinguish the Two Events
  • 03三種基礎版型支援不同內容Three Base Layouts Support Different Content
60 則貼文依七個任務階段分區平放 / The 60 posts laid out in seven blocks by task.
Fig.0160 則貼文依任務分成七區：招募、推廣、教育、贊助、賽事節點、跑手資訊、感謝。Sixty posts in seven tasks: launch, incentive, purpose, partners, milestones, runner care and thanks.
三種空白基礎版型與套用後的三則貼文 / Three blank base layouts above three finished posts.
Fig.02三種基礎版型：淺色波浪底、藍色幾何底、淺色流體底，上排空白版、下排成品。Three base layouts — a pale wave background, a geometric blue background and a pale flowing background — shown above finished posts.
童您跑招募貼文，以往賽事照片中成人與兒童在草地上跑步 / WondeRun enrolment post using an earlier event photo of adults and children running on grass.
Fig.03以往賽事的親子跑步照片，帶出童您跑回歸。An earlier family run photo introduces WondeRun's return.
超能跑「突破極限，一齊做英雄」貼文，跑者衝出起點拱門 / PoweRun post with runners leaving the start arch.
Fig.04超能跑以成人跑者衝出起點拱門的畫面招募。PoweRun recruits with adult runners leaving the start arch.
「Be a HERO」Meta 廣告的橫式、方形、直式三種比例 / The Be a HERO Meta ad in landscape, square and vertical.
Fig.05同一則廣告延伸成橫式、方形與直式。One ad adapted to landscape, square and vertical.
三則教育主題貼文，課室與學童影像 / Three education posts with classroom photography.
Fig.06教育主題改用兒童與課室影像，延續相同的標誌與藍色系。Purpose posts switch to images of children and classrooms within the same marks and blues.
夏季推廣貼文，UNICEF 小背包 / Summer promotion post featuring the UNICEF mini backpack.
Fig.07夏季推廣以限量 UNICEF 小背包為主角，標示 31/8 截止日期。The summer promotion centres on a limited UNICEF mini backpack and the 31 August deadline.
夏季推廣延長貼文，深藍背景 / Summer promotion extension post on deep blue.
Fig.08延長公告改用深藍背景，突出夏季推廣延至 30/9。The extension uses a deep-blue background to highlight the new 30 September deadline.
國泰與農行合作貼文並列 / Cathay and ABC partner posts side by side.
Fig.09贊助商貼文共用識別與色彩，構圖依合作內容調整。Partner posts share the identity and colour; the layout follows each partnership.
半馬額滿、延長、最後召集與啟動禮四則貼文 / Four milestone posts: sold out, extended, final call and kick-off.
Fig.10報名節點：額滿、延長、截止與啟動禮。Milestones: sold out, extended, last call and the kick-off.
領取跑手包插畫貼文，親子揹包同行 / Illustrated post about collecting the runner's pack, a parent and child walking together.
Fig.11賽前一週，以親子插畫提醒跑手領取跑手包。A week before WondeRun, a family illustration reminds runners to collect their packs.
「聽日就係童您跑」插畫貼文，起點拱門與跑者 / Illustrated "WondeRun is tomorrow" post with a start arch and runners.
Fig.12賽事前一天，以起點與跑者插畫提醒童您跑即將舉行。The day before WondeRun, runners and a start arch illustrate the final reminder.
特別巴士服務時刻表，列出十個接載地點及各三班開出時間 / Special bus timetable listing ten pickup locations and three departure times for each.
Fig.13特別巴士服務：十條路線、各三個班次，沿用活動的字體與黃色標籤。Special bus service: ten routes with three departures each, in the campaign's own type and yellow tab.
「感謝每一位 HERO」貼文，跑者衝出起點 / Thank-you post with runners at the start.
Fig.14賽後感謝每一位跑者。Thank you to every runner.
「感謝大小英雄」貼文，小朋友跳躍 / Thank-you post with a jumping child.
Fig.15也感謝每一位小英雄。And to every little hero.
60 則貼文依任務順序排成 12×5 總覽 / All 60 posts in task order, a 12 × 5 overview.
Fig.16整季 60 則貼文，依任務順序排列。作品集影像為 3D 渲染，依原始貼文製作。The whole season in task order. Portfolio images are 3D renders built from the original posts.
Next / 下一件MAMAHUHU 馬馬虎虎｜2026 新年視覺設計MAMAHUHU — 2026 New Year Key VisualView case / 看作品 →
← Previous / 上一件老順醬油｜黑豆醬油禮盒與瓶身設計提案