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06 — 2025

JOIE 樂行｜車型造形名片設計JOIE Taxi — Vehicle-Shaped Business Cards

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Year / 年份
2025
Category / 類別
Die-cut Card · Brand Applications
JOIE 樂行三款車型造形名片在橘色斜坡上依序前進 / Three JOIE Taxi vehicle-shaped cards moving along an orange ramp.
Summary / 專案摘要

為香港的士車隊 JOIE 樂行設計三款車型造形名片：多功能六座位的士、輕便的士與無障礙的士。名片依車型輪廓模切，正面是一台橘色的 JOIE TAXI，背面以淺灰底承載預約 QR code、服務圖示與叫車專線。乘客收下的不只是一組聯絡資訊，而是一台可以帶走的 JOIE 車。

Three vehicle-shaped business cards for JOIE Taxi, a Hong Kong taxi fleet: the multi-purpose six-seater, the compact taxi and the wheelchair-accessible taxi. Each card is die-cut to its vehicle silhouette — an orange JOIE TAXI on the front; a booking QR code, service icons and the hotline on a light-grey back. Passengers take home not just contact details, but a small JOIE car of their own.

Role / 角色
  • 品牌應用設計Brand Application Design
  • 造形與刀模規劃Shape & Die-cut Planning
  • 車型插畫與版面Illustration & Layout
  • 印刷檔案製作Print-ready Artwork
  • 3D 渲染呈現3D Visualisation
Scope / 範疇
  • 三車型造形名片Three Vehicle-Shaped Cards
  • 車型插畫系統Vehicle Illustration System
  • 背面資訊與圖示Back Information & Icons
  • 異形刀模Custom Die-cut
  • 作品集渲染Portfolio Renders
Goals / 設計目標
  • 01車內取用意願In-cab Take-away Appeal
  • 02車型一眼可辨Instant Vehicle Recognition
  • 03品牌識別一致Brand Consistency
  • 04系統可擴充Scalable System
JOIE 樂行三款車型名片正面與背面並列對照 / Fronts and backs of the three JOIE Taxi vehicle cards side by side.
Fig.01三車型、三定位，一套畫法。正面看車型，背面看服務。Three vehicles, three roles, one drawing language — the front shows the vehicle, the back shows the service.
多功能六座位的士名片立於黑色壓克力上，倒映車身 / The six-seater card standing on black acrylic with its reflection.
Fig.02多功能六座位的士以修長車身與深色車頂，呈現「尊榮舒適之選」的定位。The multi-purpose six-seater: a long body and dark roof express its premium-comfort position.
六座位的士名片背面近拍，含預約 QR code、服務圖示與叫車專線 / Close-up of the six-seater card back with booking QR code, service icons and hotline.
Fig.03背面沿用三層級名片的淺灰底，整合「立即預約」QR code、服務圖示與叫車專線。The back carries the light grey of the existing card system, combining a booking QR code, service icons and the hotline.
六座位的士名片後輪與底盤刀模微距 / Macro of the die-cut rear wheel and chassis of the six-seater card.
Fig.04異形刀模沿著車輪與底盤走線，只保留辨認車型所需的細節。The die-cut follows wheels and chassis, keeping only the detail needed to recognise each vehicle.
輕便的士名片正面與背面 / Front and back of the compact taxi card.
Fig.05輕便的士依客戶回饋刪去車頂燈，並調高、修圓車身：刀模更耐用，造型也更親切。For the compact taxi, the roof light was removed and the body raised and rounded — a sturdier die-cut and a friendlier form.
三款車型名片正面散置於深色背景 / The three vehicle card fronts arranged on a dark background.
Fig.06線條粗細、車窗色、輪框與車身字統一，三款的差異只留在車型比例。Shared line weight, window tone, wheels and livery leave proportion as the only difference.
無障礙的士名片正面與背面懸浮於淺灰背景 / Front and back of the wheelchair-accessible taxi card floating on light grey.
Fig.07無障礙的士把輪椅乘客畫進敞開的車門；背面以藍色圖示標示輪椅出行與五人相伴。The accessible taxi shows a wheelchair passenger through the open door; blue icons on the back mark wheelchair access and room for five.
JOIE TAXI 車身字與車門線條近拍 / Close-up of the JOIE TAXI livery and door lines.
Fig.08車身上的 JOIE TAXI 是正面唯一的文字，讓名片先被認成一台車，再被記成一個品牌。JOIE TAXI on the body is the only text on the front — the card is read as a car first, then remembered as a brand.
三款名片背面懸浮於橘色背景 / The three card backs floating against an orange background.
Fig.09背面標語對應各車型定位：「尊榮舒適之選」、「可靠安心的日常移動」、「陪你自在出行」。Each back line matches the vehicle’s role: premium comfort, reliable everyday rides, and the freedom to travel at ease.
無障礙的士名片置於黑色條紋玻璃上，下方名片經玻璃折射成線條 / The accessible taxi card on black fluted glass, with a card beneath refracted into lines.
Fig.10條紋玻璃把下方的車身拆成律動的橘色線條，像車子駛過留下的殘影。Fluted glass breaks the body beneath into rhythmic orange lines — like the afterimage of a passing car.
大量 JOIE 車型名片正反面斜向重複排列 / Many JOIE vehicle cards, fronts and backs, in a diagonal repeat.
Fig.11大量排列時仍維持一致的品牌節奏，放在車內也能成套陳列。In quantity the cards keep a consistent brand rhythm — ready to be displayed as a set inside the cabin.
名片正反面交錯排列於黑色鏡面上 / Card fronts and backs alternating on a black mirror surface.
Fig.12作品集影像為 3D 渲染，依原始向量稿製作，呈現實物比例與質感，未改動設計本體。Portfolio images are 3D renders built from the original vector artwork, showing true scale and finish without altering the design.
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