05 — 2026

MAMAHUHU 馬馬虎虎｜2026 新年視覺設計MAMAHUHU — 2026 New Year Key Visual

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Year / 年份: 2026
Category / 類別: Campaign Visual · New Year Key Visual · Graphic Extension
Role / 角色: 節慶主視覺設計Festive Key Visual Design
主視覺與字形構成Key Visual and Typography Composition
假想延伸物情境模擬Hypothetical Extension Mockup Direction
品牌圖形延展Brand Graphic Extension
Scope / 範疇: 新年節慶主視覺New Year Festive Key Visual
節慶主視覺系統Festive Key Visual System
紅白金版本延伸Red, White, and Gold Variations
社群與假想展示應用Social and Hypothetical Display Applications

MAMAHUHU 馬馬虎虎 2026 新年節慶主視覺假想禮盒應用
MAMAHUHU 2026 New Year key visual hypothetical gift-box application

Summary / 專案摘要

MAMAHUHU 2026 新年視覺以「馬馬虎虎」的語音雙關與巨幅中文字形為核心，結合紅金節慶色彩、壓紋底紋與品牌標誌，建立醒目且帶有幽默感的春節主視覺系統。

MAMAHUHU 2026 New Year Visual Design centers on the playful phonetic pun of “Ma Ma Hu Hu” and oversized Chinese typography, combining red-and-gold festive color, embossed patterns, and brand marks into a bold and humorous Lunar New Year key visual system.

Role / 角色: 節慶主視覺設計Festive Key Visual Design
主視覺與字形構成Key Visual and Typography Composition
假想延伸物情境模擬Hypothetical Extension Mockup Direction
品牌圖形延展Brand Graphic Extension
Scope / 範疇: 新年節慶主視覺New Year Festive Key Visual
節慶主視覺系統Festive Key Visual System
紅白金版本延伸Red, White, and Gold Variations
社群與假想展示應用Social and Hypothetical Display Applications

Goals / 設計目標

01節慶辨識度提升Festive Recognition
02視覺記憶點建立Visual Memorability
03社群分享吸引力Social Share Appeal
04品牌語氣延展Brand Tone Extension

MAMAHUHU 馬馬虎虎 2026 新年主視覺假想禮盒應用 — Fig.01以 2026 新年主視覺延伸為假想禮盒畫面，透過紅底、黑色虎紋字形與金色年份標示，測試節慶識別在送禮情境中的視覺張力。The 2026 New Year key visual is extended into a hypothetical gift-box scene, testing how the red field, black tiger-inspired typography, and gold year mark perform in a seasonal gifting context.

MAMAHUHU 馬馬虎虎 2026 新年主視覺紅底掛畫假想情境 — Fig.02紅底掛畫情境保留主視覺的放大字形與節慶符號，讓平面視覺在空間中呈現更強的觀看尺度與新年氛圍。The red wall-art mockup keeps the enlarged typography and festive symbols from the key visual, giving the graphic a stronger spatial scale and New Year atmosphere.

MAMAHUHU 馬馬虎虎 2026 新年視覺材質光影假想應用 — Fig.03材質光影情境用來檢視紅色紙感、黑色圖形與金色細節的層次，作為新年視覺延伸到實體載體時的氛圍測試。This material and lighting mockup examines the layers of red paper texture, black graphics, and gold details as an atmosphere test for possible physical applications.

MAMAHUHU 馬馬虎虎 2026 新年視覺白底信封與卡片假想應用 — Fig.04白底信封與卡片情境降低整體色彩重量，保留黑色虎紋字形與紅色章標，測試主視覺在較安靜載體上的節慶識別。The white envelope and card mockup reduces the visual weight while retaining black tiger-inspired typography and the red seal mark, testing the identity on quieter applications.

MAMAHUHU 馬馬虎虎 2026 新年主視覺白底掛畫假想情境 — Fig.05白底掛畫情境讓黑色字形與紅色符號成為主角，呈現比紅底版本更輕盈、克制的空間應用想像。The white wall-art mockup places the black typography and red marks at the center, offering a lighter and more restrained spatial interpretation than the red version.

MAMAHUHU 馬馬虎虎 2026 新年視覺紅底禮盒假想展示 — Fig.06紅底禮盒假想展示以高對比色彩與放大字形建立視覺焦點，檢視主視覺在節慶包裝上的辨識度與展示感。The red gift-box mockup uses high contrast and oversized typography to test the key visual’s recognition and display presence on festive packaging.

MAMAHUHU 馬馬虎虎 2026 新年視覺手提袋假想應用 — Fig.07手提袋假想應用以放大虎紋字形作為主要圖像，搭配金色印刷與章標細節，測試新年視覺在移動載體上的延伸性。The hypothetical gift-bag application uses oversized tiger-inspired typography with gold printing and seal details, testing how the New Year visual extends onto a mobile carrier.

MAMAHUHU 馬馬虎虎 2026 新年視覺圖形系統延展 — Fig.08圖形延展將字形、章標與底紋整理為可重複使用的節慶視覺元素，讓主視覺能在不同版面與比例中保持一致。The graphic extension organizes typography, seal marks, and background patterns into reusable festive elements, keeping the identity consistent across layouts and proportions.

MAMAHUHU 馬馬虎虎 2026 新年主視覺分層盒面假想應用 — Fig.09分層盒面假想應用將長版主視覺拆解到不同立面，呈現字形被裁切、延續與堆疊時的包裝節奏。The layered box-surface mockup breaks the vertical key visual across multiple planes, showing how the typography can be cropped, continued, and stacked as a packaging rhythm.

MAMAHUHU 馬馬虎虎 2026 新年紅底主視覺 — Fig.10紅底主視覺以放大字形、虎紋筆畫與紅黑高對比配色建立核心識別，直接回應馬年新年的節慶語氣。The red key visual builds the core identity through enlarged typography, tiger-inspired strokes, and strong red-black contrast, directly responding to the festive tone of the Year of the Horse.

MAMAHUHU 馬馬虎虎 2026 新年白底主視覺 — Fig.11白底主視覺保留壓紋底紋、黑色字形與紅色章標，提供更乾淨、輕盈的節慶版本。The white key visual keeps the embossed pattern, black typography, and red seal mark, offering a cleaner and lighter festive version.

MAMAHUHU 馬馬虎虎 2026 新年燙金質感主視覺 — Fig.12燙金版本以金色材質感強化送禮與節慶印象，讓大字形在紅色背景中呈現更明確的光澤與層次。The gold-foil version strengthens the gifting and festive impression through metallic texture, giving the oversized typography clearer shine and depth against the red background.

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